Daily blogging isn’t always easy

…but it’s worth it.

In a recent post I shared some thoughts about quitting daily blogging and I laid out some plans for what I would do moving forward.

At the time I thought it was a good idea and I thought that it would make things easier.

But in the weeks that followed I really started to enjoy daily blogging again. The writing process had become less difficult than it had been at the weeks prior.

Now, looking back I realise that the changes I planned to make wouldn’t have made things easier, they’d have remained pretty much the same. I’d have gone from posting short blog posts daily to posting slightly longer posts a few times a week. As much as daily blogging doesn’t always feel easy there is something quite special about making a commitment to posting everyday.

There is something special about the way I choose to see the world because I know I have to write something, even if it’s only 167 words.

What’s the use in blogging?

Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging.

There is no set answer, it just depends on what works for you.

If your blog is used to advertise and sell you might find other platforms more advantageous. But if you used your blog to simply just write, I don’t think any other social media platform can quite compete.

It also depends on what you prefer. Some people see a blog as the main focus whilst everything else is supplementary. For others the focus is what is most popular and right now that is Instagram.

2 things your blog might be missing

So, I’ve recently been reflecting on how I can make this site better. The things that came up were adding categories and adding a search bar.

Categories give the reader a good idea of what they can can expect. Catergories also give the blogger structure as if you have to ensure what you write fits within your chosen areas. I think what stopped me creating categories was my worry that the structure may be limiting.

Also, even though there are clear recurring themes in my blog posts they might not be able to be fit into 3-5 catergories and having more than that might look messy.

But despite all that I’m now realising that there are benefits to having structure.

Having a search bar is simple and gives the reader the option to specify what they’re looking for and that could in turn help me to improve my site.

So, expect to see these 2 changes on the blog soon. Use this as a reminder to do a little audit of your own site and figure out if there’s something missing.

Could Instagram Guides replace blogging?

From November 17th, you may have noticed a new feature on Instagram, Guides.

Guides allow users to ‘find, curate and share the products, places and posts you love’. They can feature your own content or the content of others. Tech Crunch have a good article that explains things in more detail.

Aside from captions this feature is the first that allows users to create longer form content similar to a blog post.

It could be considered as an easier way to create blog posts that are based around shopping, pictures and recommendations. In fact, it’s likely to become what many creators will turn to and what many brands will start paying creators for.

On the other hand, for a blog that is focused on the words, where the images aren’t the main focus, guides won’t work as an alternative.

It will be interesting to see who uses this new feature and how. It will also be interesting to see the blogs this feature may end up replacing.

7 Reasons to quit daily blogging

I’ve been daily blogging on this site for 22 months now, almost 2 years.

It’s something that I enjoy doing and I love that I’ve created a space to share my thoughts on various aspects of life and my experiences.

However, I’ve recently started thinking about what changes I could make to this site and how I can make it better.

One of the first things that came to mind was posting less. In the past couple of weeks, I’ve found myself not enjoying posting so often. I began thinking about how much I could improve the site if I was no longer sharing a new piece every day and I relaised that maybe it’s time for me to quit daily blogging.

Perhaps you’re in a similar position to me or maybe you are just curious. Either way, here are a few reasons to quit daily blogging:

  • You’re no longer enjoying it
  • Your audience is overwhelmed
  • The quality of your content is decreasing
  • You’re posting out of habit rather than because you have something worth sharing
  • You want more time to work on other projects
  • You’re not happy with your content
  • Posting daily no longer feels beneficial

The beauty of a blog is that you can create your own schedule. You might quit posting daily and realise that all you needed was a break and so maybe after a month you’ll go back to it. However, you might also realise that you’re much happier posting less.

Daily blogging vs Journalling

I recently found myself journalling. It’s something I did consistently for almost a decade.

I stopped keeping a regular journal because it no longer served the purpose in my life that it did when I first started. These days I journal maybe once or twice a month. Sometimes just to let out frustration or get some thoughts out about whatever is on my mind.

Sometimes I think that this site is like my journal because I’m writing about my life and my experiences. But the biggest differences with this blog and my journal are how much effort I put in and my end goal.

My journal isn’t something I put effort into (in the sense that it’s more of a brain dump and not written for an audience) and it has no end goal other than serving as a release.

This blog on the other hand is a real passion project and from around 6 months in I started making plans for the future.

What do you want to be known for?

When Seth Godin answered this question he said ‘ I would like to be known by what the people who have learned from me have taught other people’.

I think this was said on an episode of Tim Bilyeus’ podcast, Impact Theory.

If you’re somebody that creates or puts stuff out there, I think it’s an important question to have regularly running through your mind.

Your answer will serve as a compass to help guide your decisions.

I often ponder on that question in relation to this blog and my answer is always about adding value and sharing something useful. And so I’m so I’m less likely to write about personal details in the day to day life because it doesn’t align with my answer.

Perhaps, it isn’t something you’ve considered much and maybe right now you can’t sum it up in 18 words. But it is definitely something worth thinking about.

Writing for the reader

I was recently asked about whether I write for myself or for readers.

It’s something I think about every now and then but it was interesting to be asked.

On one hand I write for myself because I love it but on the other hand I write for my readers too.

I’m thoughtful about what I share and my intention is to always add value in some way.

I don’t expect anyone to read every single post I write but for the posts you do read I’d like it to feel like time well spent.

Whether it’s 100 words on friendship, career development or overcoming fear, I do my best to add some kind of takeaway.

Doing it wrong

If I aksed someone for advice on how to make this site better, I have a pretty good idea of what they would say.

The first thing is that I should use pictures to accompany my posts as a way to draw in readers.

The second is that I should promote my content on social media to put my stuff out there to a wider audience, not just fellow WordPress users.

To some the way I have chosen to run this site might mean that I am doing it wrong but in the 18 months since I started, I’m really pleased with what I have created.

The goal for me is to never reach the most amount of people or have the biggest audience. Those things won’t make me a better a writer or make me more committed to posting everyday.

When it comes to using pictures, if I have to post an image to get someone to read just over 100 words (the length of most of my posts) then that’s not the kind of reader I want. When it comes to social media although I have an Instagram account for this site my main focus will always be the daily blog posts and right now the extra effort it would take to promote on Instagram isn’t worth it.

And so sometimes you have to realise that what might be right for others is wrong for you and what is wrong for others might be exactly what you need to be doing.

How the pandemic has influenced what I write about?

Over the past few weeks I’ve been reflecting on how what I write about has changed.

Firstly, I’ve found that a lot of my posts have been about the pandemic whether it is about working from home or the way our day to day lives have changed. Secondly, there is much less playfulness in the way I write because everything going on in the world is quite serious.

Overall I’ve been quite current, writing about things happening now. But at the same time I also want my posts to be evergreen so that they’ll still be useful to the person reading them 6 months from now.

However, the posts I’ve written about this pandemic are something I’ll probably be glad to look back on as a reflection on this current time. To know not necessarily how I was feeling but instead what I thought mattered at the time. That’s what I’ve been writing about.