Your content isn’t cohesive
If your content varies greatly, it doesn’t allow you to appeal to any set of people as an audience. As good as it may seem to have mass appeal, if you want to build an audience the best thing you can do is start small.
You post inconsistently
If your reader know that you put a new post out every Sunday they will come to expect it and even look forward to it. If you say you’ll post every Sunday and sometimes you do but other times you post on tuesday or you skip a week, readers may lose interest because you’re no longer showing up in the way that you said you would.
You haven’t reached the right audience
Seth Godin has said many times, you’re either not reaching the right people or you’re not making good enough stuff. You’re content could be outstanding quality but it’s important that the right people find your work as that is why you created it in the first place.
You make too many changes
If the colours, logo, and layout of your site are constantly changing, readers won’t come to recognise it. This means readers won’t be able to establish that sense of familiarity when they visit your site, it will feel like something new each time you change something.
You don’t stand out
Obviously there is no way to be totally unique and often people copy the stuff that they’ve seen work for others in the hopes that they will achieve the same success. However, if the look of your site and content that you post is exactly the same as 1001 other people, what incentive is their for readers to choose your site over another?
If you’re a regular reader you may notice that there are things on this list I’ve done or even continue to do. The purpose of this list is to offer some ideas because sometimes when things aren’t going well we get so overwhelmed that we don’t even think of reasons why.
Once you identify the reasons things aren’t going well, you can put a plan in place to overcome them.
A few ideas for writing routines for those that blog everyday.
Write a full post on your commute to and from work
If you work 9-5 this gives you the opportunity to write 10 posts within 5 days and then at the weekend you don’t have to write at all. Getting into the routine of writing at a set time each day means you start associating that specific time with the writing process which can help you find your flow.
Write one post every evening
This is the most simple routine. It gives you the whole day to live your life and the evening can become a time of reflection where you think about what has happened throughout the day and then choose something to write about. The only issue with this method is it doesnt allow you to have time off.
Write at any time of day but batch schedule your posts
This allows you to work quite freely whilst the batching means you can always stay a few days ahead or give yourself time off from writing.
In a recent conversation, I spoke about this blog and how I share something everyday. I explained that I don’t allow ‘feeling like I have nothing good to write’ to hold me back from posting.
For many people, the idea of making a commitment to do something that you don’t have to do every single day isn’t particularly appealing. Part of the reason for this is because there’s nothing to keep them on the hook. With the example of daily blogging, who keeps you accountable?
If I don’t post for a day or a week there are no repercussions. Nobody get’s annoyed and nobody will email to ask where the new blog post is, there are no real negative implications at all (aside from my own internal frustrations). And so if this is the type of thing you’re committed to, you need to find a strong reason within yourself to keep going because there will always be days where you don’t feel like it.
It started with 1 then 50, 100, 300 and now 500.
A few weeks ago, I reached 500 followers on this blog.
I consider it an achievement because 500 is quite a lot of people. At the beginning of the year I wrote down that I wanted to grow this site and reach 500 followers, as well as a certain number of monthly views.
Yet, at the same time I’m aware that the numbers are not the most important thing. It matters to me more that you gain something from what I share
That’s something that won’t show up in my WordPress stats but it happens because I know how much of an impact words can have on someone.
I like what I share here, I’m passionate about it and I’ll continue to do it regardless of the numbers.
But at the same time, it’s nice to reach a milestone, so here’s to the next 500!
I recently realised that I enjoy writing about current events.
One of my most read posts is about Instagram guides, I think I published it a day after guides became available to everyone, it was a hot topic.
If I’d written the post a few days or even weeks later it would have no longer been relevant. Of course the post can be read at any time but it was written for a particular moment in time.
Yesterday, I published a post about Clubhouse. I first drafted the post over 2 months ago and at the time it was over 1500 words, significantly longer than what I would usually post. For various it took a while to make time to edit the post to something I was happy to share.
But, what I noticed was that each time I went through the post, things had changed. Things like the number of users and the other apps that had added an audio feature. I regret not publishing the post sooner as with any hot topic, sooner is always better than later.
I think it’s fair to say that Clubhouse is still very relevant and will continue to be for the months to come. However, the post I published yesterday is very much of the time. That’s the issue you face when writing about hot topics, they don’t always last.
In contrast, the posts I’ve written that focus more around life lessons, career and self-help are what I would consider evergreen. They will be just as relevant today as they will be 12 months from now.
The trick to getting ahead is to increase your work rate and never go below your usual work rate.
If you want to get ahead long-term then you have to make time to regularly increase your work rate, this gives you the ability to know that you’re always ahead even when you back to your usual work rate.
However, if you want to get ahead as a temporary thing, you can increase your work rate for a period of time and then you can take time time off from working. But before long that time will run out and you have to get back to work again otherwise you fall behind.
The way I work follows the second option, getting ahead temporarily. Every month or so I’ll have a period of time where my work rate increases. This gives me the chance to take time off completely or space to work without focusing on the end result.
I try not to look at the stats very often because I never want to be too attached to the numbers.
Of course it feels great when the numbers are high, when you’re getting lots of likes, comments and new followers. But when the numbers drop and you’re not seeing as many likes or views than you were getting for previous months, it can be disheartening.
One of the only ways to avoid this is to stop focusing on the numbers. Don’t allow the numbers to get you down.
Sometimes it can feel like you’re trying really hard and dedicating time but the numbers don’t reflect that. But, I feel like so often we forget or overlook one of the most important things when it comes to creating something and putting it out.
You have control over how and what you create, then putting it out for consumption. Its the customers, viewers or readers that are in control of the numbers, consuming your work and choosing to pass it on. You might be able to encourage it but ultimately it’s out of your control.
Write more than one post a day. Even if only one of them is worth publishing and the other one, two or 5 are just a few phrases.
Writing and sharing something everyday becomes easier the more you write.
And on the days when coming up with something from scratch doesn’t feel easy you can go back to one of your drafts and flesh out the 2 sentences you wrote last week.
If often goes that the pieces you put the most effort into, spent the most time writing and generally are the ones you put the most heart into are the least popular.
Turns out sometimes your reader won’t be as enamored with the work that you consider to be your best, in fact they may hate it.
And so you may now find yourself with the dilemma of whether you should continue sharing what you consider to be your best work when your readers don’t seem to like it.
For me the answer is yes, your work should be about so much more than simply pleasing the reader.
Just because something isn’t popular, doesn’t mean that it isn’t any good or that it isn’t appreciated.
Prior to starting a daily blog my biggest worry was figuring out what to write about.
Daily blogging might seem daunting but once you figure out the kinds of things you want to share it suddenly becomes much easier. Below are 4 ideas for daily blogging that are wide enough that you won’t get bored and narrow enough that you can explain it in a short sentence.
A photo a day
Each day take a photo and share it, that’s it. You don’t need to explain the context behind it, you don’t even have to edit it. The title of each post could be a name for the image or a title that says something about your day in 10 words or less.
Share something that you’ve learnt, each day. It could be a few sentences on how smiling at other people increases your happiness or maybe sumarrise a few key points from an interesting article you read.
Comment on the news
Make each post about something you’ve seen in the news and share your opinion. You don’t need to be an expert in the area you choose to write about but you do need to share something thoughtful that is worth reading.
Each day share an idea. It could be related to one specific or just life overall and it doesn’t have to be new. Some examples are ideas on how to better care for the environment, fictional characters or improving your life.
Each of these daily blogging ideas are great starting points. Each one will force you to pay more attention to life as the moment you have to take a photo or comment on something, the more you start paying attention.