Over the past few months I’ve found myself really interested in newsletters.
Many of the blogs I used to regularly read are now sites I check out every once in a while or have just forgotten about altogether. People don’t blog (or read blogs) like they used to and the sort of blog content that worked 4/5 years back is now the sort of thing that gets posted on Instagram.
However, a newsletter is a great way to keep readers or followers updated in a way that feels personal. This blog is now in it’s fourth year and my intention is for it to expand beyond just blogposts.
Over the past few weeks, I’ve been thinking to create a newsletter. However, I currently only have one email subscriber (the majority of readers follow this blog via WordPress) so I’ll hold off for a little while. I’m waiting until I reach the first 10 email subscribers before putting out my first newsletter.
It’ll be a monthly summary with extra bits and pieces that don’t get shared on the blog. My newsletter is for all my readers but mainly those that find it hard to keep up. I think a monthly email with links to top posts, recent content and recommendations will be much easier to keep up with.
I look forward to putting out my first newsletter in the coming weeks or months. I hope you look forward to reading it, sign up below:
Success! You're on the list.
Whoops! There was an error and we couldn't process your subscription. Please reload the page and try again.
Over the past few weeks I’ve been asking myself the question ‘what is this blog about?’.
I’ve been thinking about the topics I share most often and how that can be encapsulated into a few words, a clear answer to my question.
Over the past few months I’ve been in a personal development, problem solving, self-help space which is reflected in my writing.
But in the last few days the ideas I’ve had for blog posts have been things I’ve noticed or observed, nothing to do with personal development.
I was then reminded of the origin of this blog, taking the opportunity to notice something in myself or the world then use that to find a lesson, growth point or a helpful reminder.
It’s a balance of introspection and extrospection.
To observe and understand life in the same way that we can observe and understand ourselves.
It’s a mix of personal development, self-discovery/exploration, career, social-media, wellness and blogging tips.
I committed myself to writing and sharing it on this blog over 3 years ago. Sometimes it’s easy but other times it feels difficult to do. Sometimes I want to write about the world or social media and other times I want to share what I’ve learnt about myself through self-exploration. The personal posts come easy to me because I’m used to writing about myself. When I write about social media or the world, it’s fun because I’m sharing my ideas.
I’ve developed such soft spot for this writing space. I can show up, write and share it. I get to express myself through words and it’s so liberating. And then when you show up as a reader, sometimes it feels validating. It’s nice knowing that my words don’t simply get lost or drowned out. But I think most importantly, it’s good to know that there are people that get it. I’m not writing anything that is obscure or uncommon. The Daily Gemm is really just thoughts on life but in my own style which I’m still developing.
I recently wondered if I should give up this site to make space for other creative work. However, I realised that in my 10+ years of blogging this has been my favourite and best blog. Even when I’m struggling for what to write or the words aren’t quite coming together well, I still enjoy it.
I love to write, I’ve gotten and continue to get so much from it. It’s the gift that keeps on giving. There’s really nothing like it.
Create cohesive content
You don’t have to write about a single topic but you don’t want your posst to feel like they belong to 5 different blogs.
It could be daily, weekly or monthly posts. Find a schdule that works for you and then stick to it.
Find your audience
You might use Twitter, Instagram, Tik Tok, word of mouth, LinkedIn or an event. You don’t need to spend endless hours marketing yourself but it is useful to have some idea of where to find the people your content is being made for.
Keep things simple
Make creating a blog post from start to finish as easy as possible, this could be through having content planning days, keeping a week or month ahead of schedule or having a blog post creation checklist so you always know exactly what you need to do.
This has nothing to do with sharing personal details of your life but instead it’s about not trying to hard to do something that doesn’t feel natural. Blogging is so much more enjoyable when you allow yourself to just be whether that is wrting about social media, reviewing designer purchases or documenting your journey to becoming a more mindful consumer.
Sister post to 5 reasons your blog might not be going as well as you’d hoped.
How do you come up with something to write about every single day?
Write about your interests and write about your experiences.
The origin of this blog was about picking a small moment of each day and writing about the lesson I took from it.
The small moment could be watching a film I loved as a child, going shopping, baking a cake, a conversation with a stranger or running for the bus.
When I decided I wanted to start daily blogging a little over 3 years ago, I knew I had to decide to write about something that felt easy for me. As much as I didn’t want to be someone who wrote about any and everything, I also knew that I didn’t want to be so niche that I felt restricted to the point where I’d struggle for what to write.
Even when I took a break from blogging, I was still writing, making notes and the ideas just kept flowing.
I think that’s a sign that I did well picking the content for my daily blog. In a recent post, I shared that in 2022, I’ll no longer be daily blogging but I have no doubt that the abundance of ideas I will keep flowing.
Towards the end of 2020, I wrote a post sharing how I’d planned to stop daily blogging. Not long after, I changed my mind. I’d realised that I wasn’t ready to give up daily blogging yet because I enjoyed it and it challenged me. I also felt proud knowing I’d committed to something challenging that I didn’t have to do.
If you’re a super keen reader of this blog you’ll be aware that over the past few months I’ve become incredibly inconsistent with posting daily. As time went on it got worse until November 2021 when I stopped daily blogging altogether and only published a total of 7 posts.
I’ve never been hard on myself for skipping a day here and there but when it’s a regular thing, there’s clearly an issue.
The issue is that I’ve been doing something I no longer want to commit to. I used to wonder how long I could carry on daily blogging for without actually considering that it’s okay for me to just stop.
In 2022, I’ll be dropping from 7 posts a week to 3 which feels like I’m making things way too easy but I also think it’s okay to not put too much pressure on myself. I guess I just realised that I didn’t want to daily blog anymore. However, I’d identified myself with being a daily blogger so much and expected that I’d do it for much longer that it’s been difficult to admit that I want to stop.
If you’ve been a regular reader for more than a few months, you’ll have noticed that I stopped blogging for about 6 weeks. There were a few posts here and there but it was far from my usual daily blogging.
However, over the past few days I’ve been getting my ducks in a row and I’m now back.
For the rest of this month, I intend to catch up on all the posts I’ve missed, so expect an overwhelming influx of content to be read at your own pace. The reason for this is I have about 10 completed posts, 100 half finished posts on WordPress and around 50 posts written elsewhere.
I quite like the idea of clearing out what I’ve written and putting out fresh content in the new year. I’ve finally decided to make some big changes with TDG as it goes into it’s third year which I’ll share more about later this month.
Despite not posting, I’ve still been writing and I have plenty to share. I also have big changes in my personal life which will result in more work and career related posts in the coming months.
I’m excited to be back posting again and look forward to sharing my words with you.
All you have to do is focus on each single post, one by one, day by day and suddenly you’ll hit 100, 250, 500, 1000 and then 1001.
If you miss a day or 2, you need to be willing to make it up to avoid falling behind so far that you’re unable to catch up. You have to be willing to commit and to write when it feels difficult, not just when it feels easy.
It’ll take a few months short of 3 years which seems like a long time but looking back, it’ll fly by.
Your content isn’t cohesive
If your content varies greatly, it doesn’t allow you to appeal to any set of people as an audience. As good as it may seem to have mass appeal, if you want to build an audience the best thing you can do is start small.
You post inconsistently
If your reader know that you put a new post out every Sunday they will come to expect it and even look forward to it. If you say you’ll post every Sunday and sometimes you do but other times you post on tuesday or you skip a week, readers may lose interest because you’re no longer showing up in the way that you said you would.
You haven’t reached the right audience
Seth Godin has said many times, you’re either not reaching the right people or you’re not making good enough stuff. You’re content could be outstanding quality but it’s important that the right people find your work as that is why you created it in the first place.
You make too many changes
If the colours, logo, and layout of your site are constantly changing, readers won’t come to recognise it. This means readers won’t be able to establish that sense of familiarity when they visit your site, it will feel like something new each time you change something.
You don’t stand out
Obviously there is no way to be totally unique and often people copy the stuff that they’ve seen work for others in the hopes that they will achieve the same success. However, if the look of your site and content that you post is exactly the same as 1001 other people, what incentive is their for readers to choose your site over another?
If you’re a regular reader you may notice that there are things on this list I’ve done or even continue to do. The purpose of this list is to offer some ideas because sometimes when things aren’t going well we get so overwhelmed that we don’t even think of reasons why.
Once you identify the reasons things aren’t going well, you can put a plan in place to overcome them.
A few ideas for writing routines for those that blog everyday.
Write a full post on your commute to and from work
If you work 9-5 this gives you the opportunity to write 10 posts within 5 days and then at the weekend you don’t have to write at all. Getting into the routine of writing at a set time each day means you start associating that specific time with the writing process which can help you find your flow.
Write one post every evening
This is the most simple routine. It gives you the whole day to live your life and the evening can become a time of reflection where you think about what has happened throughout the day and then choose something to write about. The only issue with this method is it doesnt allow you to have time off.
Write at any time of day but batch schedule your posts
This allows you to work quite freely whilst the batching means you can always stay a few days ahead or give yourself time off from writing.