Putting more thought into branding

As much as you might want to focus on other stuff, it will always be worth putting some time into branding. It’s important to think about how things look to an outside eye and understand if you’re able to deliver your intended message.

I’ve always wanted The Daily Gemm (TDG) to be a space with writing and simplicity at the forefront and that’s what I focused on when I started posting to the Instagram account a few months ago.  However, I’ve realised that although the simplicity element works well on the blog, it doesn’t translate the same way on Instagram. I realised that I might need to do start doing things differently.

After giving it things more thought and thinking about the grand scheme and my future plans and aspirations, I came to the conclusion that I wanted the TDG Instagram account to represent my long-term plans as a brand, rather than just to represent this blog.

And so over the past week or so I’ve been coming up with ideas for how I could do things differently in a way that works for me.

One the first things that came to mind was more visual content and more colour. Currently the TDG feed is full of quotes from my blog posts in black and white. But it turns out the ‘just words, no pictures’ philosophy that I have for this site doesn’t fit for Instagram.

On one hand my grand plans for Instagram have come crashing down but on the other hand it taught me a lot. I’ve now gone back to the drawing board and spent time planning and creating things that I’m looking forward to sharing.

Vulnerable creativity

A big part of creativity is being vulnerable.

When the work you’re producing is not at the level you’re content with it may be because of one of 2 reasons.

The first is that you’re working in a medium that you’re so used to that you need to dig deeper in order to produce something with an element of vulnerability.

The second is that you’re working in a new, less familiar medium and you haven’t reached that level of comfort where you’re able to be vulnerable with what you create.

As someone who writes a daily blog, has journalled for over a decade, has had various lifestyle blogs over the past 8 years and also writes poetry, I’m quite familiar with expressing vulnerability through my words.

However, I’ve recently been working on taking and styling photos which is something new for me.

I’m still finding my way with taking photots which is why it often feels difficult. But instead of pushing myself to create something interesting, I find myself holding back.

It’s easier just to do something simple instead of putting myself into my work. That takes vulnerability.

 

 

 

There are levels to creativity.

I beleive that I’m able to convey vulnerability through my writing. But as I work with other mediums I find that I’m much less free-flowing. My work is rigid and sometimes uninteresting.

It’s not neccisarily bad but in the creative process I don’t feel like I’m experimenting or pushing the boundary

Great in theory

The reality of some ideas, projects and plans is that they are only great in theory.

When some things get brought to life they crumble and fall.

Sometimes it’s because we get carried away by the excitement of something new that we overlook or under estimate the time, effort, commitment, dedication and hard work that it takes to bring something to life.

Having a daily blog might sound great in theory but if you haven’t considered that you’ll need to find time to write, have something to say each day, plan ahead etc. The you might not be pleased with the outcome.

If something is great in theory it either means it doesn’t need to be brought to life or you need to take care when you do. It might not always be easy but it’s possible to produce something great.

3 simple tips for successful daily blogging

Shortcuts might be enticing but you can’t escape doing the work.

Write more than a post a day
You’ll have days when its easier to write so take advantage. I’ve had days where I’ve written a weeks worth of posts which is a stark contrast to the days where writing a single post feels as difficult as nailing jelly to a tree.

Dedicate a set time in your day to write
If you make it part of your routine it’ll find it’s way into your subconscious and then you’re set. My writing time is the journey to and from work. It’s around 90 minutes daily and I find it easier to use that time than make time before or after work to write. Granted I can and often do write at other times in the day but never as consistent as I do on my journey to and from work.

Don’t aim for perfection
You have to put more importance on having something to publish instead of it being perfect. I often refer to this blog as a writing practice because that’s what it is a place for me to practice writing. It isn’t a place for me to be perfect. I understand that perfection is a falsehood. Focusing on trying to make every piece perfect is a waste of time when you can just write something better tomorrow.

That’s all you need to successfully daily blog. There’s no trick to it. Sure, it might he hard to come up with ideas sometimes but the more you do it the easier it gets.

A man, his hat and my bubble

There I was on a Tuesday morning on my usual commute to work engrossed in my phone, writing a blog post with my headphones in.

That’s how I often spend my journey to and from work engrossed in my thoughts, my phone or looking out of the window.

But one day a man’s hat fell out of his bag or his pocket as he headed down the ailse to get off the bus. I appeared to be the only one that noticed so I took the opportunity to hand it back to him. Granted this was a small thing but I’d stepped out of my own bubble.

I could’ve taken the do nothing approach.

What would you like from me?

I’d love to know what you like and would want more of in the future from The Daily Gemm.

It could be more about my career journey as I work on developing myself, stuff on overcoming anxiety, habits and practices, my writing process, becoming more confident or just more about Debbies brother.

I have a good idea of what I’ll be sharing next year but if there’s anything in particular that you’ve enjoyed from me this year then I’m happy to do more of that.

It’s also Christmas Eve today so think of your feedback as part of a gift exchange, one that will be returned in the new year.

 

Baseline Busy

I remember a time when I had one of those ‘What did you get up to at the weekend?’ conversation.

I reeled of a few things but overall I felt like I hadn’t gotten up to much.

However, to my surprise the person I was in conversation with thought that my weekend was actually a busy one.

At first I thought it was a little odd but the more I thought about it the more I realised that my ‘baseline’ is what some people would consider busy.

I work a 9-5, I study part-time, I have a daily blog and a lifestyle blog. That’s my life at a minimum which doesn’t include spending time with friends or family, attending events, reading, sewing and other hobbies.

I don’t always have a lot of free time but I make a conscious effort to do the things that are important to me, like this blog.