Making a mountain out of a molehill

It might not be such a bad idea.

When it comes to creating content, you have so many options: blog posts, Instagram feed, Insta-stories, IGTV, YouTube, podcasts, tweets etc.

I’ve been thinking about how instead of just creating one thing, you can share one piece of content across different platforms.

That’s a great way to reach more people because blog readers might not watch YouTube and people that listen to podcasts might not be on twitter.

I think it can also be useful when building a brand and trying to grow your audience to not just be in one place.

With this blog I’ve been reluctant to do anything apart from write a blog posts each day because I don’t want to create more work than I can handle alongside a full-time job, part-time study and my lifestyle blog.

But I’m at a point where I’m close to 1 year of daily blogging and I’m opening myself up the idea of sharing things on Instagram and possibly having audio versions of the post or perhaps a podcast.

And so the blogposts are the molehills but the potential to create a variety of content from these posts is the mountain.

I’m realising that this writing practice based around personal growth and random musings can become so much more than I initially intended.

 

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