Reasons to log out

Every so often I log out of social media.

I do it to remind myself that I don’t need to use it as much as I think I do.

I do it to free up space in my mind for my own thoughts and opinions.

I do it so that I can spend my free time doing other things that will be more fulfilling.

And when sometime passes and I choose to log back in, I am always reminded that if I’m not mindful I can end up wasting a lot of time and energy.

Instagram ads

Instagram is full of ads that often don’t seem like the ads we’re used to seeing in traditional media. In between the nature photography and selfies there are photos of products and even more products.

It’s at a point where we almost forget that we’re constantly being shown things to buy.

It’s the same way tv ads worked but it’s much cheaper and many of us even do it for free.

Restoring the balance

YouTube, Instagram, Facebook, Twitter, podcasts and blogs.

We have the opportunity to take in a lot of information every single day to the point where we can become overloaded.

But more importantly a lot of this information is other people’s thoughts, opinions or just things we don’t need to know or don’t benefit us.

I think online content is great in moderation but if you find yourself at a point where it feels like too much, the best thing to do is reduce your consumption.

That could mean unfollowing, unsubscribing, logging out, taking a break or setting a time limit.

You need to do those things for long enough so that you can restore the balance between online and offline or creation and consumption.

The balance should always be in your favour so create more than you consume or be offline more than you’re online.

The problem with being attached to where you share your work

On one hand you could stick with sharing your work on a blog because that is what you know, are good at and are familiar with. There is a big difference between being closed off to new things and knowing what works for you.

If you’ve been doing it for years, chances are you’ve grown attached. The problem with getting attached is that this can end up clouding your judgement. Instead of migrating or expanding to a new platform, you end up choosing to stick with what you know. You end up doing this even when you know the current way is not working and there are better options out there.

An example of this could be YouTube. If you’ve been doing YouTube for a while and it isn’t going particularly well it probably won’t hurt to give Tik Tok a go. You don’t need to alter your message because it’s on a different platform. Find a way to share the same message whether on Instagram, YouTube, a podcast, or on Tik Tok etc.

The consumer doesn’t care

The viewer or the consumer does not have to care about what went on behind the scenes. They are there for the art not the person and I think that in some cases that’s the way it should be.

In other cases, like on social media, the consumer is often there for the person just as much as if not more than they’re there for the art (or whatever creative thing that the person does).

This is why people with highly dedicated fans/followers will be supported no matter what they do.

I think that because of social media there are now blurred lines between what is business and what is personal.

But it is important to know that just because you’re visible online and people may know what you do it doesn’t mean that they care. Some people are there for the work, not for you and that is perfectly alright.

So, if you offer a product or service and the customer is not satisfied they might voice how they feel. If it is not considered good enough the customer doesn’t necessarily care that you did your best and that you will be better next time. They care that they bought someone thing they are not happy with.

And so your job is not to find customers that care about you personally but to instead to show up, create great work and deliver.

Conscious consumption

Over the past few weeks or months, there has been an increase in posts related to social media. In particular, I have been writing about Instagram more.

Aside from the fact that I find it interesting, I also find that writing about social media enables me to consume it a little more consciously.

Instagram has become such a prominent part of many of our daily lives, at times it can become a little excessive.

Writing about Instagram (or just social media in general) means I’m much more reflective when it comes to what I use it for and how I feel about it. But I’m also developing more of an interest in what it can be used for and how it is changing.

All of this combined has changed my thoughts on social media and made me want to use it much more intentionally but also use it a little bit less.

What’s the use in blogging?

Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging.

There is no set answer, it just depends on what works for you.

If your blog is used to advertise and sell you might find other platforms more advantageous. But if you used your blog to simply just write, I don’t think any other social media platform can quite compete.

It also depends on what you prefer. Some people see a blog as the main focus whilst everything else is supplementary. For others the focus is what is most popular and right now that is Instagram.

Could Instagram Guides replace blogging?

From November 17th, you may have noticed a new feature on Instagram, Guides.

Guides allow users to ‘find, curate and share the products, places and posts you love’. They can feature your own content or the content of others. Tech Crunch have a good article that explains things in more detail.

Aside from captions this feature is the first that allows users to create longer form content similar to a blog post.

It could be considered as an easier way to create blog posts that are based around shopping, pictures and recommendations. In fact, it’s likely to become what many creators will turn to and what many brands will start paying creators for.

On the other hand, for a blog that is focused on the words, where the images aren’t the main focus, guides won’t work as an alternative.

It will be interesting to see who uses this new feature and how. It will also be interesting to see the blogs this feature may end up replacing.

It doesn’t matter where you share your work

When it comes to being someone who is creative, puts stuff out there and has ideas to share there is one piece of advice I’ve heard from two people that will never grow old.

It is something worth remembering as things change and develop over time.

The advice is to not become attached to the platforms where you share your work but to use them to your advantage in a way that works for you. Instead your focus should be on the work, the idea or the message.

When you do this, it doesn’t matter where you share your work. It could be on IGTV, pictures and captions on your Instagram feed, Insta stories, IG reels, a podcast, YouTube videos, blog posts, a newsletter, Facebook, or even snapchat.

And when a platform changes or becomes obsolete you can seamlessly shift to something else.

Airplane mode

If you find that your screen time is increasing and has gotten to a point of being much higher than you’d like, put your phone on airplane mode.

Sometimes it’s difficult to comprehend a world when we were much less connected because at any time someone can contact you on Twitter, Instagram, Facebook, email, call, text or Whatsapp. That’s 7 different ways all from a single device and that can be overwhelming.

As much as it can have benefits, it’s also worth considering that you don’t always need to be so available. One could argue that you may miss something important but it’s highly unlikely.

The point is not to put your phone on airplane mode and be eternally unavailable. The idea is to turn it on when you’re not using your phone, that way when you randomly pick it up to mindlessly scroll you’ll end up just putting it down again as you’re not connected to the internet.

It’ll also make you aware of how often you reach for your phone for no real reason and after a short while you end up reaching for it less.