Your content isn’t cohesive
If your content varies greatly, it doesn’t allow you to appeal to any set of people as an audience. As good as it may seem to have mass appeal, if you want to build an audience the best thing you can do is start small.
You post inconsistently
If your reader know that you put a new post out every Sunday they will come to expect it and even look forward to it. If you say you’ll post every Sunday and sometimes you do but other times you post on tuesday or you skip a week, readers may lose interest because you’re no longer showing up in the way that you said you would.
You haven’t reached the right audience
Seth Godin has said many times, you’re either not reaching the right people or you’re not making good enough stuff. You’re content could be outstanding quality but it’s important that the right people find your work as that is why you created it in the first place.
You make too many changes
If the colours, logo, and layout of your site are constantly changing, readers won’t come to recognise it. This means readers won’t be able to establish that sense of familiarity when they visit your site, it will feel like something new each time you change something.
You don’t stand out
Obviously there is no way to be totally unique and often people copy the stuff that they’ve seen work for others in the hopes that they will achieve the same success. However, if the look of your site and content that you post is exactly the same as 1001 other people, what incentive is their for readers to choose your site over another?
If you’re a regular reader you may notice that there are things on this list I’ve done or even continue to do. The purpose of this list is to offer some ideas because sometimes when things aren’t going well we get so overwhelmed that we don’t even think of reasons why.
Once you identify the reasons things aren’t going well, you can put a plan in place to overcome them.