What’s in a (brand) name?

Clubhouse recently announced that they would soon be changing their name to Shortcut.

My initial thought was that the name didn’t sound as good and didn’t give much away in terms of what the app is about.

Clubhouse was a great name, particularly when the app was invite only because it came with the feeling of exclusivity like a real club where not everyone can get in. I think perhaps with the app now open for anyone to use, the name Clubhouse no longer fits as well as it used to.

After reading the article and giving it some thought I realised that it actually doesn’t matter as much it might seem. After all, a name is just a name. The name of a brand doesn’t need to encapsulate everything that the brand is about, sometimes we just fall into thinking that it does.

Cost and accountability

People pay a lot of money to ensure they remain accountable.

Perhaps you want to lose weight and you’re struggling to do it alone so you join weight loss group. You might be a writer who is struggling to make time to write so you join an online weekly writing group. Both of these types of groups can be created and attended for free.

However, when it comes to losing weight many people choose to pay to join a group like Weight Watchers. Or perhaps they pay to join a gym or a particular fitness class. The group provides a community of like minded people and the fact that you pay makes you more likely to commit because now you have something to lose.

If you’re paying a certain amount every month or every week and you ignore the meal plans, don’t exercise and continue with a diet full of processed, sugary, high fat and high salt foods then you’ve just wasted your money.

With writing perhaps you pay to attend a writing group where you sit and write for an hour or 2 each week. The purpose of the group is to work on your writing separately but for many it feels easier together. Of course you wouldn’t be reliant on the group to get all your writing done however if the group also involves sharing writing progress made throughtout the week it gives you an incentive to something done between meetings.

From the outside some people may not see the value in joining these kinds of groups, perhaps because they don’t need to but I think if it works then it’s worth it.

On your own terms

If you don’t like the way things are or the way that other people tell you that things should be, you don’t have to accept it.

So often we find ourselves frustrated and feeling hopeless as if there is no other way. But we forget that we have other options available to us. You always have the option to do things on your own terms.

Do things in the way that makes you feel happy, brings you joy or simply just makes you feel good. Other people might not get it, they might even question it but it’s not something that you ever have to justify or explain.

Talk is easy

…the hard part is following through.

When you end up being focused on the short term things like how liberated we’ll feel when you say it or how the other person will think of you when they hear your words, you distract yourself from the long term.

It’s the long term that matters most, things like how it will feel to follow through with what you said, the effort it will require, how long until you see desired results or what you’ll need to put in place to make it easier to keep to your word.

Sometimes doing what you said you’d do is easy but other times it’s a little more challenging. And so I think it’s worth focusing a little more on the action required and a little less on talking about it.

Trial and error

In order to find the solution to a problem, it often takes trial and error. Sure, the first thing might work but not always.

Trial and error requires you to be willing to embrace uncertainty, take risks and persevere. However, often in life we’re not willing to do those things as much as we could or even should. And so our problems remain.

It has nothing to do with our problems being difficult or challenging. Instead we simply aren’t willing to try something that might not work, so we simply don’t try at all.

What if things could be easier?

I have this belief about the people that we meet.

I believe that sometimes we meet people who may be in our lives for a few days, a few months or maybe for years and years but we meet them and they become reminders. They remind us of the way that things can be.

Maybe there is something in your life that is challenging, frustrating, difficult or stressful, the total opposite of easeful. Chances are, within your mind you know that things could or even should be different but you’re so used to the way that things are that you just allow them to remain.

Then all of a sudden you meet a person that shows you a different way. It can be shocking or surprising because you’re not used to it. Maybe you even judge it as being wrong or not the way that things should be because you’re so used to them being otherwise. Sometimes the ease of the situation is the very thing that you’ve been longing for but when you get it, you almost resist because you’ve gotten used to things being difficult .

I think that’s something a lot of people struggle with. So many people are used to things being difficult that they almost get hesitant when things become easier. Sometimes we unknowingly use the challenge and the difficulty to justify getting the thing we want. You end up feeling as though if you didn’t have to struggle to achieve something then you didn’t really deserve it. I think it’s healthy to let go of that mindset, not everything has to be difficult.

Other peoples numbers

Instagram now allows you to turn off the numbers (likes and views) on other people’s posts. I didn’t think much of it until I turned the likes back on.

I found that with the numbers off, I was solely focused on the content. However, with the numbers on, they were the first thing I looked at.

It’s interesting to see how many likes and views the videos and photos get. But, I think it’s easy to get distracted by other peoples numbers instead of just enjoying the content.

The mindset for starting over

When your life isn’t quite going how you anticipated. You might have the thought to start over. Often this takes a while to actually begin.

Starting over goes from being something scary that you choose to avoid (because you’d rather be unhappy with what you know than risk things being any worse if you try something new) to being something that is worth the risk.

The mindset goes from I’d rather stick with what I know and be miserable than venture out into the unknown to I’d rather venture out into the unknown than stick with what I know and be miserable.

As time passes, the value we place on familiarity in situations when we’re unhappy often decreases. It’s no longer considered worth it to stay in your current circumstances because if you’re unhappy now, the worst case scenario is starting over and still being unhappy. However, often things turn out significantly better.

What do Instagram and mobile phones have in common?

They both began with having a single use but overtime have become multi-functional.

Those of us with smart phones may find that we no longer have use for: mp3/4 players, cameras, torches, home telephones, address books, calendars, calling cards for overseas calls, photo albums or even a laptop.

Instagram has done the same but instead with other platforms. It hasn’t made them obsolete but it has given them a rival and in some cases has become more dominant.

Instagram offers an alternative to:
Snapchat with insta-stories
YouTube with IGTV
Affiliate links on blog posts with the swipe up feature.
Blog posts with guides (but even just a feed carousel and a long caption is pretty similar to a blog post)
TikTok with Reels

Instagram is no longer just a photo sharing app in the same way that mobile phones are no longer just for making calls.

Growth points

It could be difficult, challenging and uncomfortable. But it also serves as an opportunity to learn and grow, if you’re willing to be open.

If you’re a regular reader then growth points is a term you’ll have seen me use every now and then in posts such as Bravery and uncontrollable outcomes, Day 183, It’s okay to be you and Unexpected and interesting.

However, I recently realised that I’ve never really explained the term or idea in great detail. I made the term up for myself and to be honest it’s just an alternative to the word challenge. However, the focus is on growth and overcoming rather than the difficulty of the situation.

When you face a situation that perhaps in the moment you wish wasn’t happening, it’s easy to just think that ‘it’s the most terrible thing in the world’. You then might find yourself getting caught in a downward spiral of unhelpful thoughts that leave you feeling stuck.

That mindset or perspective that you find yourself in never leads to growth. You have to find a way to get through it and see things differently.

I think the getting through it part is most challenging because it can be easy to stay stuck. A moment of sadness can turn into hours or days of wallowing.

One thing that helps is to be very conscious in how you think about the situations that come up in your life instead if just getting caught up. Acknowledge it as a challenging situation rather than blowing it out of proportion and allowing one situation to become your entire life.

And from that perspective you can begin to think about how you can grow from it. The great thing is that once you grow from it, you can now take that lesson forward with you for as long as it serves you well. Then next time something happens you can fall back that all that you’ve previously experienced, learnt and grown from.