From November 17th, you may have noticed a new feature on Instagram, Guides.
Guides allow users to ‘find, curate and share the products, places and posts you love’. They can feature your own content or the content of others. Tech Crunch have a good article that explains things in more detail.
Aside from captions this feature is the first that allows users to create longer form content similar to a blog post.
It could be considered as an easier way to create blog posts that are based around shopping, pictures and recommendations. In fact, it’s likely to become what many creators will turn to and what many brands will start paying creators for.
On the other hand, for a blog that is focused on the words, where the images aren’t the main focus, guides won’t work as an alternative.
It will be interesting to see who uses this new feature and how. It will also be interesting to see the blogs this feature may end up replacing.