Why Instagram guides didn’t stick?

Around six months ago I wrote a post called ‘Could Instagram guides replace blogging?‘. It’s become one of my most popular posts.

At the time I expected guides would become a more popular feature. But looking through some of the accounts I follow, people either made 1 when the feature was introduced or didn’t make any at all.

I think the reason for this is that guides doesn’t actually add much that isn’t already there.

Despite a guide sharing similarities with blog posts, I think that perhaps it was too much like a blog for those that prefer putting out images and videos and not enough like a blog for those that still participate in the more traditional style of blogging.

It’s also worth noting that Instagram has already played it’s contribution in the decline of blogs.

I think guides is an example of a feature that just didn’t take off as much as the others did.

And I don’t think it’s a bad thing, it’s just the way it goes sometimes.

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