Clubhouse probably won’t become the next Instagram

We already have Instagram, it can’t be replaced.

It’s more likely that other apps will copy it and it will die out or become less popular, like snapchat.

When it comes to the growth and longevity of Clubhouse, there is a lot to be considered.

Firstly, there is likely to be a period of rapid growth once it becomes available for android. However, when it comes to longevity in the next 3 months, 6 months or even a year I think that things are much less certain.

Once the app becomes more easily available the amount of users will increase for a period of time as people that didn’t previously get access can now join and see what the hype was about. There is likely to then be a decline in users as some will lose interest in the app after a few weeks.

In terms of how long the app will last, unless we all become addicted like how we are with Instagram I think it will be a question of ‘Is what I gain from this going to be worth more than the time that ends up being wasted?’ or ‘Is what I can gain from this different from what I already have access to through youtube, podcasts, IGTV, books, articles etc? and lastly ‘Is what I can gain for this better than the alternatives on apps I’m already familiar with?’

I think there is something to be said about being on the cusp, on showing up in the early stages because you’re interested, not just because something is trendy or popular.

The reason why I think clubhouse is such a big deal is because it’s very rare for a new social media app to show up and gain such traction in such a short space of time, especially because it has resulted in 2 of the biggest social media apps to add a similar features so that they can compete.

I also think it’s great that there are so much options for what you could do with the app: read a play, discuss pop culture, live podcast, talk show, etc that it can appeal to a range of age groups.

I’m looking forward to see how the app grows and develops in the future. Will it last, will Twitter/Instagram/Discord alternatives force it to die out as people already have followings on those platforms? But also what new features will it have and once things go back to ‘normal’ will we still be interested?

In search of community

I think a key part of being creative is doing it as part of a community.

Community is really important. You don’t need to be working on a joint project you can simply work on your individual projects together. Being part of a community can help keep you motivated and accountable, give you people to bounce ideas off and act as a sounding board. Plus, you have people to share your progress and growth with. All those things you can gain are also the things you’re able to give.

There are the kind of communities that you pay for with a monthly membership fee. There is usually some sort of leader or overseer even if they don’t interact with the members directly.

But there is also community formed when a few people (sometimes total strangers) decide to come together. In this case, there is no leader or hierarchy. This is what I’m currently in search of.

I’ve been sharing my work online for close to a decade and it has always been a solitary pursuit. However, lately the idea of community has really appealed to me, both online and offline.

Writing for the moment

I recently realised that I enjoy writing about current events.

One of my most read posts is about Instagram guides, I think I published it a day after guides became available to everyone, it was a hot topic.

If I’d written the post a few days or even weeks later it would have no longer been relevant. Of course the post can be read at any time but it was written for a particular moment in time.

Yesterday, I published a post about Clubhouse. I first drafted the post over 2 months ago and at the time it was over 1500 words, significantly longer than what I would usually post. For various it took a while to make time to edit the post to something I was happy to share.

But, what I noticed was that each time I went through the post, things had changed. Things like the number of users and the other apps that had added an audio feature. I regret not publishing the post sooner as with any hot topic, sooner is always better than later.

I think it’s fair to say that Clubhouse is still very relevant and will continue to be for the months to come. However, the post I published yesterday is very much of the time. That’s the issue you face when writing about hot topics, they don’t always last.

In contrast, the posts I’ve written that focus more around life lessons, career and self-help are what I would consider evergreen. They will be just as relevant today as they will be 12 months from now.

Why podcasts have become so popular?

Now we all know that podcasts are nothing new but if you’ve payed attention over the past few years you’ll have seen that there’s been an insurgence in podcasts.

They’ve become the cool thing.

Not only are more people listening to them but more people are creating them too.

I think the rise of podasts is down to their simplicty of being a recorded conversation discussing various topics.

A podcast could be one person talking about something for 20 minutes, it could be 3 people discussing dating, relationships and popular topics from social media or it could be one person interviewing different guests each week to talk about the work they do.

Even though many podcasts are now have visual content or perhaps the podcasters have their photos in the logo, the essence of a podcast means there’s no focus on what you look like, instead it’s all about what you say.

Podcasts also require much less effort from the consumer when compared to blog posts or YouTube videos. You can listen on your journey to work, whilst cleaning or cooking dinner, whilst you go for a walk infact you can listen whilst doing almost anything.

In contrast, visual forms of media require more attention. You can’t watch a youtube video whilst driving or going for a walk, you can’t read a blog post whilst doing these things either.

Podcasts can be entertaining and educational. They allow the listener to connect in a way that can’t quite be compared to a blog post or video content.

Hearing someones voice feels personal yet not having visuals allows you to create some distance between the creator and the consumer.

You don’t get swept up in what the person looks like, if you like they’re outfit, if their nails look good etc. These things can end up playing a large role in how content is received e.g. you’re more interested in content because of how the person looks.

But also before we had phones, computers, YouTube, blogs, tv, radio, newspapers, magazines and even letters, we just had our voices. And of course at that point in time they weren’t being recorded and edited but talking is one of the first forms of communications, podcasts tap into that.

Podcasts have been around since the 80s but there was a lot of time when they weren’t popular and definitely weren’t at the forefront of media like they are today.

I believe the popularity of podcasts to be down to the evolution of media, things change. For example, we’re not buying magazines or reading blogs like we used to. I also think celebrities and well known people have also helped the podcasting world grow because they have fans all over the globe that are more than eager to hear what they have to say in a casual setting rather than a formal interview.

Lastly, people building their own small communities from their podcasts. As much as you can have a celebrity podcast with 10,000 listens per episode you can also have hundreds or thousands of podcasts with 5-500 listens per episode. The numbers might not be high but they add up.

The final point is that people have started making money from podcasts, enough to live off of. This draws the attention and curiosity of many people because podcasting is no longer just a fun thing people do but instead a way to earn a living.

Why I stopped listening to my favourite podcasts?

Over the past couple of months I have become more and more aware of all the thoughts and opinions of others that I consume each day.

If you also use social media and regularly consume content such as podcasts or YouTube videos then chances are, you’ve felt it too.

I had began to find that even though podcasts, Twitter and Instagram were a regularly part of my routine, I wasn’t really enjoying them the way I used to.

And this had nothing to do with the people I was following or listening to as their content hadn’t really changed. It was more that I had changed. I decided that, even if it was just a temporary thing, I wanted to honour the fact that at that point in time, I wanted something different.

So, I logged out of my social media accounts and I stopped listening to the podcasts that were once my favourites. That gave me room to explore new things and spend time listening to podcasts that I enjoy rather than simply listening out of habit or familiarity.

Entertaining and addictive

The thing about social media is that it’s great when you’re on it. It’s entertaining, it’s addictive.

It’s so much of those things that I find myself thinking, I’ll feel like I’m missing out if I take a break.

When you’re logged into social media it can feel like you need to check it 20 times a day. Even though you know there is nothing there that you need to see, the apps are designed in a way to keep you coming back.

And so you check the app again and again even if you don’t really have a reason to.

Checking social media multiple times a day means you’re constantly taking in other peoples stuff. It could be a useful infographic, educational twitter thread or a new recipe to try on IGTV. However, it could also be celebrity gossip, peoples thoughts on relationships or people making fun of someone.

That’s why I think logging out is so important. It allows you to disconnect from distractions and might even remind you that you don’t it as much as you think you do.

That probably won’t mean quitting all social media for good but instead simply using it less.

Reasons to log out

Every so often I log out of social media.

I do it to remind myself that I don’t need to use it as much as I think I do.

I do it to free up space in my mind for my own thoughts and opinions.

I do it so that I can spend my free time doing other things that will be more fulfilling.

And when sometime passes and I choose to log back in, I am always reminded that if I’m not mindful I can end up wasting a lot of time and energy.

4 ideas for daily blogging

Prior to starting a daily blog my biggest worry was figuring out what to write about.

Daily blogging might seem daunting but once you figure out the kinds of things you want to share it suddenly becomes much easier. Below are 4 ideas for daily blogging that are wide enough that you won’t get bored and narrow enough that you can explain it in a short sentence.

A photo a day

Each day take a photo and share it, that’s it. You don’t need to explain the context behind it, you don’t even have to edit it. The title of each post could be a name for the image or a title that says something about your day in 10 words or less.

Lesson learnt

Share something that you’ve learnt, each day. It could be a few sentences on how smiling at other people increases your happiness or maybe sumarrise a few key points from an interesting article you read.

Comment on the news

Make each post about something you’ve seen in the news and share your opinion. You don’t need to be an expert in the area you choose to write about but you do need to share something thoughtful that is worth reading.

Ideas

Each day share an idea. It could be related to one specific or just life overall and it doesn’t have to be new. Some examples are ideas on how to better care for the environment, fictional characters or improving your life.

Each of these daily blogging ideas are great starting points. Each one will force you to pay more attention to life as the moment you have to take a photo or comment on something, the more you start paying attention.

Why learning something new is a great idea

Last year there were lots of discussions, tweets and conversations about how we’re in a pandemic, you don’t need to do xyz it’s totally okay if all you did was survive.

The thing is, of course you don’t need to do anything new or different with your time. That statement has always been true. But if you want to and if you feel like you can, why not choose to do something new?

And even if you don’t feel like it, even if you’re anxious and overwhelmed maybe trying 10 minutes of aerobics or a breath work exercise might actually help.

I think learning or doing something new during a period where you have more free time than usual is a great idea.

The reason for this is whether you sit around passively watching YouTube all day or try out a couple of new recipes every week, the same amount of time has still gone by.

You don’t need to force yourself to do things you don’t want to do, pick something that you will enjoy.

And you don’t need to use up all your free time, it could be 20 minutes of meditation each day or a few hours a week doing an online course.

You don’t need to post about it online and it doesn’t make you better than others because you’ve now started a successful business or have perfected the crème brûlée.

The focus should be on how you feel about the way that you’re choosing to live and the way that you’re spending your time.

Instagram ads

Instagram is full of ads that often don’t seem like the ads we’re used to seeing in traditional media. In between the nature photography and selfies there are photos of products and even more products.

It’s at a point where we almost forget that we’re constantly being shown things to buy.

It’s the same way tv ads worked but it’s much cheaper and many of us even do it for free.