We already have Instagram, it can’t be replaced.
It’s more likely that other apps will copy it and it will die out or become less popular, like snapchat.
When it comes to the growth and longevity of Clubhouse, there is a lot to be considered.
Firstly, there is likely to be a period of rapid growth once it becomes available for android. However, when it comes to longevity in the next 3 months, 6 months or even a year I think that things are much less certain.
Once the app becomes more easily available the amount of users will increase for a period of time as people that didn’t previously get access can now join and see what the hype was about. There is likely to then be a decline in users as some will lose interest in the app after a few weeks.
In terms of how long the app will last, unless we all become addicted like how we are with Instagram I think it will be a question of ‘Is what I gain from this going to be worth more than the time that ends up being wasted?’ or ‘Is what I can gain from this different from what I already have access to through youtube, podcasts, IGTV, books, articles etc? and lastly ‘Is what I can gain for this better than the alternatives on apps I’m already familiar with?’
I think there is something to be said about being on the cusp, on showing up in the early stages because you’re interested, not just because something is trendy or popular.
The reason why I think clubhouse is such a big deal is because it’s very rare for a new social media app to show up and gain such traction in such a short space of time, especially because it has resulted in 2 of the biggest social media apps to add a similar features so that they can compete.
I also think it’s great that there are so much options for what you could do with the app: read a play, discuss pop culture, live podcast, talk show, etc that it can appeal to a range of age groups.
I’m looking forward to see how the app grows and develops in the future. Will it last, will Twitter/Instagram/Discord alternatives force it to die out as people already have followings on those platforms? But also what new features will it have and once things go back to ‘normal’ will we still be interested?