Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging.
There is no set answer, it just depends on what works for you.
If your blog is used to advertise and sell you might find other platforms more advantageous. But if you used your blog to simply just write, I don’t think any other social media platform can quite compete.
It also depends on what you prefer. Some people see a blog as the main focus whilst everything else is supplementary. For others the focus is what is most popular and right now that is Instagram.
From November 17th, you may have noticed a new feature on Instagram, Guides.
Guides allow users to ‘find, curate and share the products, places and posts you love’. They can feature your own content or the content of others. Tech Crunch have a good article that explains things in more detail.
Aside from captions this feature is the first that allows users to create longer form content similar to a blog post.
It could be considered as an easier way to create blog posts that are based around shopping, pictures and recommendations. In fact, it’s likely to become what many creators will turn to and what many brands will start paying creators for.
On the other hand, for a blog that is focused on the words, where the images aren’t the main focus, guides won’t work as an alternative.
It will be interesting to see who uses this new feature and how. It will also be interesting to see the blogs this feature may end up replacing.
When it comes to being someone who is creative, puts stuff out there and has ideas to share there is one piece of advice I’ve heard from two people that will never grow old.
It is something worth remembering as things change and develop over time.
The advice is to not become attached to the platforms where you share your work but to use them to your advantage in a way that works for you. Instead your focus should be on the work, the idea or the message.
When you do this, it doesn’t matter where you share your work. It could be on IGTV, pictures and captions on your Instagram feed, Insta stories, IG reels, a podcast, YouTube videos, blog posts, a newsletter, Facebook, or even snapchat.
And when a platform changes or becomes obsolete you can seamlessly shift to something else.
When you’re sharing your words online everyday there is very little pressure for what you post to be the best thing you’ve ever written.
If todays words aren’t particularly good, I know that I can always write something better tomorrow or the day after.
Sometimes what I consider to be my some of my best work doesn’t gain the numbers that I think it will or should. Other times, the stuff I’m pretty indifferent about ends up becoming the most popular.
I’ve written posts that I thought were my best at the time only to look back months later and realise it could have been so much better.
And so the idea of my best work is pretty flexible. If in 20 months of daily blogging, this post was the best thing I’d ever written, I have no doubt that I’d change my mind a few months later.
Reminding myself of all this makes blogging every day so much easier.
They’re out there maybe you just haven’t found them yet.
When putting your work out there it is important to put it in the line of the people you’re creating for. If they right people never see it, how will they find it?
These days it can be easy to fall into thinking that simply having an Instagram account is enough. Of course we can’t deny that Instagram is an incredible useful platform but there are plenty of other things worth doing to find and grow your audience.
I think there are 2 main ways: creating content on more platforms and making yourself visible.
It’s about giving people the opportunity to find you. This is something I’m working on and so this post is as much for myself as it is for you.
Here are some ideas to help increase your visibility and find your audience:
- Write articles for other sites
- Create YouTube videos
- Start a podcast
- Attend events relevant to your work
- Speak at events relevant to your work
- Create sharable content
- Talk about what you do
- Host an online event
- Start a mailing list
When it comes to putting your work out there it’s really important to consider your audience.
I think these days because Instagram is such a popular social media platform, we automatically think that our audience will be on there. We think it’s the only way to find people that are interested in our work.
I think that the issue we sometimes end up having is that we can’t think of any other possible way that we can put our work out or connect with new people. It’s Instagram or nothing.
However, I think it’s valuable to seek out other ways because sometimes the truth is your audience might not be on Instagram.
The idea that what you are doing might not be good enough can be difficult to accept. Especially when that might be the reason why people aren’t supporting your work.
It’s much easier to hide behind the excuse that people just aren’t supporting you because you’re not popular but if it was *insert name of celebrity*, they’d be all over it.
That could be true for some situations but it isn’t always the case.
On the flipside, instead of playing the blame game you could accept that maybe your work needs work.
Instead of feeling frustrated that you aren’t getting enough support take some time out hone your craft, learn something new and improve. Then put your work out again.
If it’s better received great but if not then maybe you need to change the people you’re sharing it with.
Games are a great way to spend time with people and have fun. They’re even better when you can play them away from a screen.
To some board games may seem old fashioned but they’ve managed to stand the test of time. Some games have been around for over a hundred years.
We like them because they’re simple, they remind us of our childhood and most of all they’re fun.
It doesn’t matter that there’s an online version because that cannot compare to the worn out game board, mismatched dice and random counters contained within the box.
Some of the businesses that have suffered the most are the ones built on bringing people together and having person to person interactions.
On the other hand for the people that have created online businesses they can run from anywhere, it’s pretty much business as usual. They may even be seeing an increase in customers/clients as people look for something to turn to in these uncertain times.
And so now these people that used to run businesses based on people being together are having to re-think their plans.
Asking themselves questions like ‘How can I transform the in person experience to an online experience without a loss of value?’. That could be as a plan to totally move their business to the online world or to be a supplement to their usual income.
An example could be in person one on one coaching, moving to online one on one coaching or group coaching sessions.
A group cooking class moving a to live online cooking class that can also be purchased afterwards.
A baked goods store moving to click and collect or home delivery.
I think the current situation has made a lot of people realise that their are different (and in some cases better) ways of doing things.
If you’re someone that regularly consumes content online you’ve probably noticed that right now there is more stuff than ever.
More photo’s and videos than you even have the energy to consume, it’s overwhelming.
Some days people are all sharing the same thing, telling you what you should think, telling you what you shouldn’t be doing or selling something you don’t want.
I guess the problem with more stuff is that when it isn’t helpful, useful or interesting it’s just more stuff to wade through until you can get to the bits that you actually care about.
But just because there is more to consume doesn’t mean you need to spend more time online.
Try giving yourself a time limit, being selective about what you consume and unfollowing anything that isn’t benefiting you.