I recently unsubscribed from an email list. Afterwards, I got thinking about why I did it for that particular brand and why I’d do it in general.
We all already get way too many emails and so an additional 5 a week from a company you bought hair products from once and don’t plan to buy from again is just too much.
Just because we place one order with a company, doesn’t mean we’re interested in their email marketing. We might want updates on sales or new products they come out with but everything else is just annoying.
And lastly, we want to feel respected. Just because someone now has our email when we’re being bombarded with emails every few days or even weekly it feels like excessive. I think we’d all much rather read emails that feel important to us (not just to the person sending them) even if their intention is to get us to buy more stuff.
But the more emails we get the less helpful it feels and so we decide that we’d rather have no emails at all and we click unsubscribe.