Black Friday: A false sense of urgency

Buy it now, before it’s too late!

So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is.

There are so many things to possibly buy and so many deals and discounts to give into.

As I scrolled through sites looking for potential purchases I has a sort of eureka moment which led to me deciding not to buy anything at all.

You see the thing is I didn’t actually need any of the things I was going to buy, I just wanted them. Things for the sake of things or things just for show.

It feels great to buy things and know you saved money.

But black Friday is also quite intense and I feel that a false sense of urgency is created with these short term sales.

On one hand it’s great because you can save money on things you’ve been wanting or needing for a while.

But on the other hand there are so many emails, tweets, YouTube videos, insta-stories and blog posts providing you with discount codes and links that even if you didn’t plan to buy anything you might find yourself taking (or getting taken) advantage) of the 30% discount on a luxury skincare brand.

It gets to a point where you feel good buying something you don’t even need just because it was £14 cheaper.

So, I thought it might be worth reminding you (an myself) that you’re not saving money if you had no intentions to buy it in the first place.

 

 

Getting more money for less work

If the service you offer doesn’t require you to be there in person then there’s a chance you can get more for doing less.

Take a coaching service for example.

Say you have 8 clients who all have a total of 4 one hour sessions a month costing £55.

That’s 32 hours a month earning £1760

But what if you batch your sessions and make them online with 2 groups of 4 but each session now lasts 1.5 hours and now costs £50

That’s 12 hours a month earning £1600

But now lets see one group of 8 with a weekly 2 hour session at £55.

That’s 8 hours a month earning £1760.

Imagine working a quarter of the time but earning the same amount, if not more.

It’s not about being money hungry but simply having an awareness that the amount you earn isn’t dependent on how much time you spend working.

A 17 year old walks into a bookshop in Wales…

That’s how the story of how I discovered the person who would become one of my biggest life inspirations begins. This person would go on to help influence the words I wrote, the person I’ve become and the things that I chose to do.

At 17 I liked to think that I was someone who didn’t fall for marketing ploys. I liked to think that I was a girl unswayed by the things that surrounded me.

Mostly because marketing sometimes seemed like you were being tricked into wanting or buying things by people who wanted your money, like a sort of elaborate scam.

I wanted to believe that I was above that sort of thing but I can now admit that the perception I held of myself wasn’t true.

I was wrong.

Wrong because I felt myself pulled to pick up a book called ‘Free Prize Inside’. Turns out there was no actual free prize inside the book but it did change my life which is even better.