Often times new, exciting and innovative things that in their origin intended to break away from the norm end up becoming the very thing they were trying to break free from. The alternatives to taxis, hotels and old media have ended up becoming like their predecessors. And if they haven't become like their predecessors (or … Continue reading Just another average option
Category: Society
Are sustainable products profitable?
A few months back, I was looking at buying some reusable items that would in the long term save me money and reduce waste. After a quick google I learned that this item could be used hundreds of times (one site even claimed up to 1000) before needing to be replaced. And so I got … Continue reading Are sustainable products profitable?
It isn’t worth pretending
When people have an expectation of who they think or want you to be, they have a difficult time I'm accepting when you become something else. It could be a permanent thing or perhaps you are just going through a phase but either way who you become is your choice. I think we all need … Continue reading It isn’t worth pretending
Nobody wants to feel like they’ve been duped
When we think about getting someone to buy something the first is probably that it's a bad thing. Perhaps what comes to mind is a greasy car salesmen or some sort of trickster who will tell lies to convince you to spend money. But what about the other times we buy things based on being … Continue reading Nobody wants to feel like they’ve been duped
5 ways to convince people to spend money
I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money
Keep exploring
There's something quite wonderful about being a beginner, starting something new with fresh eyes, optimism, excitement and curiosity. There are probably plenty of things that you've been doing for a long time to the point that they're a regular part of your daily, weekly or monthly routine. It could be old hobbies from childhood or … Continue reading Keep exploring
The benefits of creating free content
Many of us regularly post free content and some people also use that to lead people to their paid services. Sometimes the easiest way to get someone to value what you want them to pay for is by offering them something amazing for free. They'll either be so enticed that they want what you have … Continue reading The benefits of creating free content
The feeling of fitting in
When we're focused on how we appear to others, we can end up doing things that we don't actually enjoy. We become so focused on perception that we don't even consider the importance of prioritising ourselves. It's worth acknowledging that sometimes we have a need to feel accepted. When your self esteem is low it's … Continue reading The feeling of fitting in
Order status update
I recently placed an online order from a beauty retailer and one from a fashion retailer. Both orders were delayed and the companies handled things totally differently. One company handled it by providing regular email updates on the status of my order, to apologise for their delay and assure me that I'd receive my parcel … Continue reading Order status update
You can’t be for everyone
Sometimes in an effort to be inclusive, the original message gets lost in translation. Maybe the goal is to help a specific group of people but then over time that specific group becomes less and less specific until it now includes everyone. This makes things difficult because all these groups have different wants and needs … Continue reading You can’t be for everyone
The Daily Gemm 