Many of us regularly post free content and some people also use that to lead people to their paid services.
Sometimes the easiest way to get someone to value what you want them to pay for is by offering them something amazing for free. They’ll either be so enticed that they want what you have for sale because they think it’ll be even better or they’ll be willing to buy something that you offer just as a means of compensating you for all your great work that they’ve consumed for free.
Some types of free content are: Podcasts, Youtube videos, Blog posts, Instagram posts and Newsletters.
90s baby show is a free podcast that also share the podcast visuals on YouTube. They have a patreon where they upload new content each month.
Stacey June is a former podcaster who has had various free podcasts and regularly shares does content on Instagram. She also runs an online self-care club that has a monthly fee.
Both have been able get people to buy from them based on what they offer for free. If someone doesn’t know who you are, as in what you do and the services you offer with some visible examples of your work then it can be hard to get them to buy from you.