50% off something you had no intention of buying. Somehow, the marketers find a way to make that sound appealing to the point where we feel like we're better off spending rather than simply buying nothing at all.
Reasons to unsubscribe from an email list
I recently unsubscribed from an email list. Afterwards, I got thinking about why I did it for that particular brand and why I'd do it in general. We all already get way too many emails and so an additional 5 a week from a company you bought hair products from once and don't plan to … Continue reading Reasons to unsubscribe from an email list
Nobody wants to feel like they’ve been duped
When we think about getting someone to buy something the first is probably that it's a bad thing. Perhaps what comes to mind is a greasy car salesmen or some sort of trickster who will tell lies to convince you to spend money. But what about the other times we buy things based on being … Continue reading Nobody wants to feel like they’ve been duped
5 ways to convince people to spend money
I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money
Order status update
I recently placed an online order from a beauty retailer and one from a fashion retailer. Both orders were delayed and the companies handled things totally differently. One company handled it by providing regular email updates on the status of my order, to apologise for their delay and assure me that I'd receive my parcel … Continue reading Order status update
Black Friday deals
Today was black Friday. It might have been a day where you spent hundreds of pounds or perhaps you bought nothing at all. There are arguments against the day because it encourages excessive consumerism. On the other hand, it can be a great opportunity to take advantage of the sales and buy things you can't … Continue reading Black Friday deals
Does the customer determine value?
I recently saw some things for sale and my first thought was that I wouldn't buy them. In my opinion the items weren't worth the price they were being sold for. But people were buying the items. Turns out that that even though I didn't value the items at the price they were being sold … Continue reading Does the customer determine value?
Falling for a scam
Consumerism is out to get us. Or at least that's how it often feels anyway. I've been noticing emails on my inbox from various retailers with things like last chance, don't miss out, you haven't completed your order (which is super creepy in my opinion). Instead of finding it enticing, I just find it overwhelming, … Continue reading Falling for a scam
Black Friday: A false sense of urgency
Buy it now, before it's too late! So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is. There are so many things to possibly buy and so many deals and discounts to give into. As I scrolled through sites looking for potential purchases I … Continue reading Black Friday: A false sense of urgency