When changes get made to something it usually involves adding a new feature, improving an existing one or both.
But sometimes the addition of something new isn’t helpful, you’d be better off improving what’s already there. Often adding something new is about innovation and creativity which doesn’t always result in an improved experience for the user or customer.
There can end up being so much focus on the exciting stuff that the basics get pushed aside.
Le’ts say you sell plain t-shirts and the stitching is poor quality to the point where it’s loose. You could improve what is already there by making the stitching better on the next batch or you could add something new like embroidery, a new neckline or a different length.
If you’re focused on adding new things you’ll end up with a poor quality t-shirt with embroidery on it when you could have had a good quality t-shirt that is plain. Once you get the basics right, you’re now in a better position to start adding new features.