Maybe you should quit

If you had to choose between pushing on with something in the hopes that it will work out or choosing to quit and starting over, which would you choose?

We’re regularly encouraged to keep going, to try and try and again but what if things just aren’t working out.

Often, the reason we choose to carry on is because we’ve invested time and money and we aren’t willing to accept that our idea won’t be a success. Even when we are aware that our continued efforts will be fruitless, it somehow feels easier to continue down what is likely to be a dead end.

Of course, in time perhaps things will be a success, but maybe we’d actually just be better off quitting and trying something else.

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