The consumer doesn’t care

The viewer or the consumer does not have to care about what went on behind the scenes. They are there for the art not the person and I think that in some cases that’s the way it should be.

In other cases, like on social media, the consumer is often there for the person just as much as if not more than they’re there for the art (or whatever creative thing that the person does).

This is why people with highly dedicated fans/followers will be supported no matter what they do.

I think that because of social media there are now blurred lines between what is business and what is personal.

But it is important to know that just because you’re visible online and people may know what you do it doesn’t mean that they care. Some people are there for the work, not for you and that is perfectly alright.

So, if you offer a product or service and the customer is not satisfied they might voice how they feel. If it is not considered good enough the customer doesn’t necessarily care that you did your best and that you will be better next time. They care that they bought someone thing they are not happy with.

And so your job is not to find customers that care about you personally but to instead to show up, create great work and deliver.

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