I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money
Restoring the balance
YouTube, Instagram, Facebook, Twitter, podcasts and blogs. We have the opportunity to take in a lot of information every single day to the point where we can become overloaded. But more importantly a lot of this information is other people's thoughts, opinions or just things we don't need to know or don't benefit us. I … Continue reading Restoring the balance
The consumer doesn’t care
The viewer or the consumer does not have to care about what went on behind the scenes. They are there for the art not the person and I think that in some cases that's the way it should be. In other cases, like on social media, the consumer is often there for the person just … Continue reading The consumer doesn’t care
Over the past few weeks or months, there has been an increase in posts related to social media. In particular, I have been writing about Instagram more. Aside from the fact that I find it interesting, I also find that writing about social media enables me to consume it a little more consciously. Instagram has … Continue reading Conscious consumption
The best place to share your work
Coming up with an idea of who your customer or target audience is incredibly helpful. For example, if you are trying to attract a younger age group you would use different methods than those you would choose to attract an older age group. That could mean promoting your work on a Tik Tok account instead … Continue reading The best place to share your work
One of my most memorable scenes from Willy Wonka and the chocolate factory comes quite near to the beginning. Charlie's dad worked in a toothpaste factory screwing lid onto each tube one by one. Then one day he lost his job because the factory he worked in bought a machine that could do his job … Continue reading Becoming obsolete
Does the customer determine value?
I recently saw some things for sale and my first thought was that I wouldn't buy them. In my opinion the items weren't worth the price they were being sold for. But people were buying the items. Turns out that that even though I didn't value the items at the price they were being sold … Continue reading Does the customer determine value?
If you're someone that regularly consumes content online you've probably noticed that right now there is more stuff than ever. More photo's and videos than you even have the energy to consume, it's overwhelming. Some days people are all sharing the same thing, telling you what you should think, telling you what you shouldn't be … Continue reading Temporary excess