Coming up with an idea of who your customer or target audience is incredibly helpful. For example, if you are trying to attract a younger age group you would use different methods than those you would choose to attract an older age group.
That could mean promoting your work on a Tik Tok account instead of setting up a Facebook page.
But you can even take things further and really carve out what sort of person would be interested in your work.
Perhaps it is someone that spends a lot of time reading, isn’t on so social media much. Maybe they are introverted or they prefer meeting people in person rather than online. Keep going with that until, you eventually begin to cultivate this conceptual idea of a person and then you’re able to look at different ways of reaching that person.
Ask yourself, ‘Would this person want updates on twitter, insta stories or by email?’
Once you can answer these questions, it can provide a useful base for figuring out the best place to share your work and promote your stuff.