Can a brand compensate for cheap, poor quality clothing made in unethical working conditions by using recycled polyester, having plastic free packaging or promising to reduce their carbon emissions in the next 20 years? Or how about the owner of a company known for treating employees poorly donating millions to charities or organisations that care … Continue reading Can we off-set poor ethics?
A few months back, I was looking at buying some reusable items that would in the long term save me money and reduce waste. After a quick google I learned that this item could be used hundreds of times (one site even claimed up to 1000) before needing to be replaced. And so I got … Continue reading Are sustainable products profitable?
I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money
When I first heard the term 'sunk costs' I had no idea what it meant. However, I heard it from Seth Godin so I payed attention and came to find that it referred to money that had already been spent (which you can't get back) that should not be considered in future decision making. This … Continue reading Rational decision makers
The viewer or the consumer does not have to care about what went on behind the scenes. They are there for the art not the person and I think that in some cases that's the way it should be. In other cases, like on social media, the consumer is often there for the person just … Continue reading The consumer doesn’t care
Some of the businesses that have suffered the most are the ones built on bringing people together and having person to person interactions. On the other hand for the people that have created online businesses they can run from anywhere, it's pretty much business as usual. They may even be seeing an increase in customers/clients … Continue reading Creating a sustainable business
I recently wrote a post called Does the customer determine value? Here are some more thoughts related to value, price and the customer. Think about an auction, the seller will often have a reserve price (the minimum amount they're willing to sell the item for). Yet items often get sold for significantly higher because buyers … Continue reading Price, value and auction
If the service you offer doesn't require you to be there in person then there's a chance you can get more for doing less. Take a coaching service for example. Say you have 8 clients who all have a total of 4 one hour sessions a month costing £55. That's 32 hours a month earning … Continue reading Getting more money for less work
What happened to all those plans you made? Starting is always exciting and finishing is always the aim. But somehow you let stuff get in the way of your plans. You focused too much on the problems instead of how to make things happens. You used your free time passively and felt like you needed … Continue reading Unfinished business
I'm starting to wonder whether struggle has to be apart of every 'success story'. There's this thing about the struggle, going as close to the brink as possible but managing to find a way to make it. That story is celebrated it's the 'rags to riches' story and one of the most well known examples … Continue reading Do I have to struggle in order to succeed?