If you had to pick between the 2, which one would you go for.
When you think about word association exciting is probably associated with words like fun but also maybe risk.
Comforting on the other hand is probably associated with familiarity and being boring.
Despite what you might think you’d choose, if you look back on your past choices many people find that they choose comfort, over and over again.
I think the reason for this is that even if we can’t admit it, we’d much rather stick with what we know and be bored than take a risk and potentially have it go wrong.
And so the real choice we give ourselves is risk or relief.
The Daily Gemm 