Many of us regularly post free content and some people also use that to lead people to their paid services. Sometimes the easiest way to get someone to value what you want them to pay for is by offering them something amazing for free. They'll either be so enticed that they want what you have … Continue reading The benefits of creating free content
Tag: money
The problem with trying to be relatable
A lot of people build personal brands around 'the struggle', being relatable and essentially saying that they are 'just like you' (but a little more visible). People are often drawn to things that they can relate to. It's comforting to see someone also going after the thing that they are working towards. But if their … Continue reading The problem with trying to be relatable
When to change your customer
In a podcast episode from a while back the host answered a question about what to do if your customer, the people you're selling to, aren't allowing you to make enough money. The answer was something along the lines of 'change your customer'. If you know how much you want to make a month as … Continue reading When to change your customer
The content and the audience
I recently read an article about how much various influencers get paid. The majority of the people were twenty something but the numbers of followers ranged from a few thousand to a few hundred thousand. What I've found to be interesting is that when paying an influencer to create content you're paying for 2 things: … Continue reading The content and the audience
Cost and accountability
People pay a lot of money to ensure they remain accountable. Perhaps you want to lose weight and you're struggling to do it alone so you join weight loss group. You might be a writer who is struggling to make time to write so you join an online weekly writing group. Both of these types … Continue reading Cost and accountability
You don’t get paid to pave the way
The idea of paving the way is quite interesting and also amazing. However, one thing that I've noticed is often the trailblazers do not receive as much financially in comparison to those that come after. I think in some ways that is one of the reasons that people are afraid to go first. Paving the … Continue reading You don’t get paid to pave the way
Maybe you should quit
If you had to choose between pushing on with something in the hopes that it will work out or choosing to quit and starting over, which would you choose? We're regularly encouraged to keep going, to try and try and again but what if things just aren't working out. Often, the reason we choose to … Continue reading Maybe you should quit
Rational decision makers
When I first heard the term 'sunk costs' I had no idea what it meant. However, I heard it from Seth Godin so I payed attention and came to find that it referred to money that had already been spent (which you can't get back) that should not be considered in future decision making. This … Continue reading Rational decision makers
Short-term pros
When making a decision you might find yourself making a pros and cons list. The choice you make in the end is likely to be based on whether the cons make the benefits worth it. But sometimes we focus too much on the short-term. Making a particular decision might be great right now, great in … Continue reading Short-term pros
Black Friday deals
Today was black Friday. It might have been a day where you spent hundreds of pounds or perhaps you bought nothing at all. There are arguments against the day because it encourages excessive consumerism. On the other hand, it can be a great opportunity to take advantage of the sales and buy things you can't … Continue reading Black Friday deals
The Daily Gemm 