When to change your customer

In a podcast episode from a while back the host answered a question about what to do if your customer, the people you’re selling to, aren’t allowing you to make enough money. The answer was something along the lines of ‘change your customer’.

If you know how much you want to make a month as a minimum and you know how many clients you can comfortably take on at once, it’ll give you an indication of how much to charge. It’ll also offer a good idea of who your customer is and who your customer isn’t.

So, often people get caught up in keeping prices low to try and attract more people. Or the tell themselves that helping others requires them to sacrifice their own wants and needs. In this case it means providing affordable services but barely scraping by financially. The reality is that low prices means you need to make a lot more sales.

Instead it is worth thinking about who you can provide services to so that you won’t need 101 sales each month or 101 clients. That might mean increasing your prices and changing your customer. Helping people shouldn’t be at your own expense. You have to Many people want to help others but that shouldn’t be at your own expense. You have to find a way to do it in a way that works for you.

That could mean providing services to a select few customers/clients that enable you to make enough money to live comfortably. Then use your spare time to provide something for free that will he helpful for those that can’t afford to pay for what you offer.

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