The content and the audience

I recently read an article about how much various influencers get paid. The majority of the people were twenty something but the numbers of followers ranged from a few thousand to a few hundred thousand.

What I’ve found to be interesting is that when paying an influencer to create content you’re paying for 2 things: the content and the audience.

In my opinion, even if you don’t have a high following the money you get paid to create content should make sense. If you’re spending hours to come up with a concept, style the shoot, take the photos and edit them, what you earn should sufficiently compensate that plus more for your audience.

And with that in mind it makes it a little bit easier to figure out how much you should ask for and what to say no to.

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