Over the past few months I’ve found myself really interested in newsletters.
Many of the blogs I used to regularly read are now sites I check out every once in a while or have just forgotten about altogether. People don’t blog (or read blogs) like they used to and the sort of blog content that worked 4/5 years back is now the sort of thing that gets posted on Instagram.
However, a newsletter is a great way to keep readers or followers updated in a way that feels personal. This blog is now in it’s fourth year and my intention is for it to expand beyond just blogposts.
Over the past few weeks, I’ve been thinking to create a newsletter. However, I currently only have one email subscriber (the majority of readers follow this blog via WordPress) so I’ll hold off for a little while. I’m waiting until I reach the first 10 email subscribers before putting out my first newsletter.
It’ll be a monthly summary with extra bits and pieces that don’t get shared on the blog. My newsletter is for all my readers but mainly those that find it hard to keep up. I think a monthly email with links to top posts, recent content and recommendations will be much easier to keep up with.
I look forward to putting out my first newsletter in the coming weeks or months. I hope you look forward to reading it, sign up below:
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One thing I have observed over the years is that there is a very clear difference between being a creator and being a consumer in the online space.
It is first worth noting that all creators consume and all consumers create. However, the title you choose or align with most is based around what you do the most but also how you do it.
Secondly, you don’t have to have a big number of followers, make money or work with brands to be considered a creator, it’s more about the intention behind what you put out.
It could be someone with 237 followers sharing photos of what they eat at home each day, where they spend time and care on the presentation of each meal, in order for it to look visually appealing. It could also be someone with 52,375 subscribers making fashion videos that give their audience outfit inspiration.
For creators, I think it is important that you are creating more than you consume otherwise you end up getting swept up and spending your time in a way that does not benefit you.
Social media plays a significant role in many peoples lives. However, when used in certain ways it can come with negative implications such as wasting time, unnecessary feelings of jealousy and distracting you from what you really care about.
Here are 3 small ways to avoid or at least reduce those negative implications whilst still using social media:
Set a timer for how much you can use it
It could be 1 hour a day or it could be 15 minutes. If your aim is to regain more time try and figure out how much time you spend on the app before it begins to take you away from things you’d be better off doing.
Regularly update who you follow
Every few months I update who I’m following and unfollow the accounts I’m no longer interested in seeing. It could be a content creator who shares amazing photos but is always trying to sell me something, someone I went to school with 10+ years ago who I haven’t spoken to since and rarely interact with or someone I came across a few months ago whose images don’t interest me as much as I thought they would.
Use your phone to post and your desktop to browse and interact
I’ve found that I spend much less time browsing on Instagram and twitter when I’m on my laptop compared to my phone. And so if you’re able to, try just using your phone for posting and do everything else from the big screen.
I recently read an article about how much various influencers get paid. The majority of the people were twenty something but the numbers of followers ranged from a few thousand to a few hundred thousand.
What I’ve found to be interesting is that when paying an influencer to create content you’re paying for 2 things: the content and the audience.
In my opinion, even if you don’t have a high following the money you get paid to create content should make sense. If you’re spending hours to come up with a concept, style the shoot, take the photos and edit them, what you earn should sufficiently compensate that plus more for your audience.
And with that in mind it makes it a little bit easier to figure out how much you should ask for and what to say no to.
It started with 1 then 50, 100, 300 and now 500.
A few weeks ago, I reached 500 followers on this blog.
I consider it an achievement because 500 is quite a lot of people. At the beginning of the year I wrote down that I wanted to grow this site and reach 500 followers, as well as a certain number of monthly views.
Yet, at the same time I’m aware that the numbers are not the most important thing. It matters to me more that you gain something from what I share
That’s something that won’t show up in my WordPress stats but it happens because I know how much of an impact words can have on someone.
I like what I share here, I’m passionate about it and I’ll continue to do it regardless of the numbers.
But at the same time, it’s nice to reach a milestone, so here’s to the next 500!
I try not to look at the stats very often because I never want to be too attached to the numbers.
Of course it feels great when the numbers are high, when you’re getting lots of likes, comments and new followers. But when the numbers drop and you’re not seeing as many likes or views than you were getting for previous months, it can be disheartening.
One of the only ways to avoid this is to stop focusing on the numbers. Don’t allow the numbers to get you down.
Sometimes it can feel like you’re trying really hard and dedicating time but the numbers don’t reflect that. But, I feel like so often we forget or overlook one of the most important things when it comes to creating something and putting it out.
You have control over how and what you create, then putting it out for consumption. Its the customers, viewers or readers that are in control of the numbers, consuming your work and choosing to pass it on. You might be able to encourage it but ultimately it’s out of your control.
Last week, I noticed I was getting close to 300 followers, a few days ago I reached 300 followers and now I have surpassed it.
I don’t allow myself to pay too much attention to the number of followers I have on this blog. Followers doesn not equate to views, likes or comments and overall watching the numbers go up (and and in some cases down) has little benefit.
However, it’s nice to know that there are over 300 people who came across my site and thought it was worth following.
But what makes it even better is that because there are no pictures, I know that you are simply here for the words.
When it comes to trends, movements and change there are leaders and there are followers.
There are people that go around regularly talking about something, doing something or wearing something, to the point where that they become known for that one specific thing. Then on the other hand there are followers, those that have to see it done before they choose to do it.
There is often a negative connotation of being a follower. It’s often associated with someone that is weak minded or perhaps does not have a strong sense of self. But what I rarely see discussed is the positive impacts of people following when it is in support of a good cause.
For example, if someone is campaigning for better working conditions, it’s not much use if there is only one person willing to stand up for the cause. If there is only one person then change is much less likely. The followers are a necessary part of making things happen.
Campaigning for better working conditions might not be your idea or perhaps you didn’t have the courage to lead. But that shouldn’t stop you from joining in and being a part of it.
“There is immense power when a group of people with similar interests gets together to work toward the same goals.”Idowu Koyenikan
We’ve all probably noticed how we feel this compulsion to make announcements online about what we’re getting up to in our lives.
Towards the end of last year I decided to de-clutter my social media. I felt this need to post about it on Twitter, to put it out there that I was at a point where I wanted to clear up my feed as I follow so many accounts that I don’t ever interact with or have much interest in the content what they post.
But then I stopped myself because I realised that I didn’t need to announce what I was doing, I just needed to do it.