Creating for your audience

When it comes to being creative and putting stuff out there, often we end up focusing on the wrong thing.

We ignore the audience we already have and put our efforts into reaching new people with the hope of growing and growing.

However, what often ends up happening is we lose our current audience in the process because they no longer feel like we’re creating for them.

Instead, you’re much better off putting your efforts into creating for the people that are already here. Those people are already interested and given time will care enough to spread the word, if what you’re putting out is good enough.