When it comes to being creative and putting stuff out there, often we end up focusing on the wrong thing.
We ignore the audience we already have and put our efforts into reaching new people with the hope of growing and growing.
However, what often ends up happening is we lose our current audience in the process because they no longer feel like we’re creating for them.
Instead, you’re much better off putting your efforts into creating for the people that are already here. Those people are already interested and given time will care enough to spread the word, if what you’re putting out is good enough.
In a recent conversation where two people were giving career advice, I noticed a wide gap between their perspectives.
The first person spoke about doing something you were interested in, gaining a qualification and working hard to be a specialist in your field.
The second person just spoke about picking a career in a field where jobs were widely available.
The first person was focused on achievent whilst the second was focused on fear.
Based on the kind of life that I want, if I had to pick one of the two pieces of advice, I’d go with the first persons.
As much as stability is important so is enjoying (or at least liking) what you do.
For some people they choose to follow trends not because it’s something they care about but because it’s what everbody else is doing.
And once the trend dies down and is no longer as popular they stop following it too. They only joined in because they wanted to be a part of something.
Then you get other people who don’t follow trends at their height. They wait for things to slow down and then determine whether or not it’s something they’re even interested in.
Sometimes it turns out they don’t really have an interest in the trend so they don’t participate. But other times they find themselves enthusiastic even when things have died down and thats when they choose to join in.
I suppose it’s just about discernment really but that is something that takes practice.
Perhaps one day you won’t have to wait until it’s no longer trendy to figure out if you’re really interested.
It’s out there, you just have to know where to look.
If you ever have a curiosity, want to learn more or are looking for answers the information is out there.
It’s east to forget that the same thing you use to scroll twitter, watch YouTube videos, double tap on Instagram and swipe on dating apps can be the very same thing to educate you.
In so many cases you don’t even need to ask questions because the answer is only a few clicks away.
Take advantage of that and seek out knowledge on the things that matter to you, simply because you can.
That thing that you’re not interested in, that you don’t think is for you, it might be one day.
It takes time for the mind to open up to things, especially when they’re different or new.
This could apply to the music you listen to, shows you watch or even the food that you eat.
One day you’re telling everyone that you don’t do comedy, you don’t find it funny and you much prefer a drama.
Then years later you’re sat at home watching the office (US), snorting with laughter thankful that you changed your mind about the kind of shows you watch.
The thing with your taste changing over time is that it’s part of your development. You don’t need to force yourself to be a certain way right now just because it’s something on the path you’re heading down.
Be patient, remain open and allow the changes to happen naturally.
Like books, podcasts, talks etc
If someone asks for a recommendation when your interests aren’t mainstream, it’s easy to hold back. It’s easy to be reluctant to share that local band who are heavily influenced by 80s synth pop.
You might skip over that book you read a while back by a neurologist purely out of curiosity.
That podcast with a spiritual/holistic focus won’t even get a mention.
But I think those things are worth passing on. If you were lucky enough to find something you enjoy that people you’re around might not be aware of, why not tell them about it?
It’s easy to be put off by the thought of blank or uninterested faces.
But at least you were willing to share something about yourself.
Plus, you might even find someone else who is interested in the same things as you.