A few days ago, I wrote a post that did well numbers wise and I knew it would.
It was the kind of thing that people like to read whilst also being useful.
I don’t advocate for writing for people as you’ll never find your own voice or style that way. But in my previous post I managed to find the overlap between what I like to write and what you like to read.
That bit is the sweet spot because that way you’re not sacrificing your creativity or your chance to explore.