Clubhouse probably won’t become the next Instagram

We already have Instagram, it can’t be replaced.

It’s more likely that other apps will copy it and it will die out or become less popular, like snapchat.

When it comes to the growth and longevity of Clubhouse, there is a lot to be considered.

Firstly, there is likely to be a period of rapid growth once it becomes available for android. However, when it comes to longevity in the next 3 months, 6 months or even a year I think that things are much less certain.

Once the app becomes more easily available the amount of users will increase for a period of time as people that didn’t previously get access can now join and see what the hype was about. There is likely to then be a decline in users as some will lose interest in the app after a few weeks.

In terms of how long the app will last, unless we all become addicted like how we are with Instagram I think it will be a question of ‘Is what I gain from this going to be worth more than the time that ends up being wasted?’ or ‘Is what I can gain from this different from what I already have access to through youtube, podcasts, IGTV, books, articles etc? and lastly ‘Is what I can gain for this better than the alternatives on apps I’m already familiar with?’

I think there is something to be said about being on the cusp, on showing up in the early stages because you’re interested, not just because something is trendy or popular.

The reason why I think clubhouse is such a big deal is because it’s very rare for a new social media app to show up and gain such traction in such a short space of time, especially because it has resulted in 2 of the biggest social media apps to add a similar features so that they can compete.

I also think it’s great that there are so much options for what you could do with the app: read a play, discuss pop culture, live podcast, talk show, etc that it can appeal to a range of age groups.

I’m looking forward to see how the app grows and develops in the future. Will it last, will Twitter/Instagram/Discord alternatives force it to die out as people already have followings on those platforms? But also what new features will it have and once things go back to ‘normal’ will we still be interested?

Why podcasts have become so popular?

Now we all know that podcasts are nothing new but if you’ve payed attention over the past few years you’ll have seen that there’s been an insurgence in podcasts.

They’ve become the cool thing.

Not only are more people listening to them but more people are creating them too.

I think the rise of podasts is down to their simplicty of being a recorded conversation discussing various topics.

A podcast could be one person talking about something for 20 minutes, it could be 3 people discussing dating, relationships and popular topics from social media or it could be one person interviewing different guests each week to talk about the work they do.

Even though many podcasts are now have visual content or perhaps the podcasters have their photos in the logo, the essence of a podcast means there’s no focus on what you look like, instead it’s all about what you say.

Podcasts also require much less effort from the consumer when compared to blog posts or YouTube videos. You can listen on your journey to work, whilst cleaning or cooking dinner, whilst you go for a walk infact you can listen whilst doing almost anything.

In contrast, visual forms of media require more attention. You can’t watch a youtube video whilst driving or going for a walk, you can’t read a blog post whilst doing these things either.

Podcasts can be entertaining and educational. They allow the listener to connect in a way that can’t quite be compared to a blog post or video content.

Hearing someones voice feels personal yet not having visuals allows you to create some distance between the creator and the consumer.

You don’t get swept up in what the person looks like, if you like they’re outfit, if their nails look good etc. These things can end up playing a large role in how content is received e.g. you’re more interested in content because of how the person looks.

But also before we had phones, computers, YouTube, blogs, tv, radio, newspapers, magazines and even letters, we just had our voices. And of course at that point in time they weren’t being recorded and edited but talking is one of the first forms of communications, podcasts tap into that.

Podcasts have been around since the 80s but there was a lot of time when they weren’t popular and definitely weren’t at the forefront of media like they are today.

I believe the popularity of podcasts to be down to the evolution of media, things change. For example, we’re not buying magazines or reading blogs like we used to. I also think celebrities and well known people have also helped the podcasting world grow because they have fans all over the globe that are more than eager to hear what they have to say in a casual setting rather than a formal interview.

Lastly, people building their own small communities from their podcasts. As much as you can have a celebrity podcast with 10,000 listens per episode you can also have hundreds or thousands of podcasts with 5-500 listens per episode. The numbers might not be high but they add up.

The final point is that people have started making money from podcasts, enough to live off of. This draws the attention and curiosity of many people because podcasting is no longer just a fun thing people do but instead a way to earn a living.

Putting it out there

Your job is to create and then put it out there.

It might not get the amount of views you want or it could be loved by millions, that is not something you have any control over.

It’s not your job to try and convince people that your work is good. In fact, you need to learn to be okay with the fact that some people won’t like it.

Focus on creating your work for the people that want it. That might only be a few to begin with but those people are important.

When your readers hate your best ideas

If often goes that the pieces you put the most effort into, spent the most time writing and generally are the ones you put the most heart into are the least popular.

Turns out sometimes your reader won’t be as enamored with the work that you consider to be your best, in fact they may hate it.

And so you may now find yourself with the dilemma of whether you should continue sharing what you consider to be your best work when your readers don’t seem to like it.

For me the answer is yes, your work should be about so much more than simply pleasing the reader.

Just because something isn’t popular, doesn’t mean that it isn’t any good or that it isn’t appreciated.

Starting trends

Anyone that starts a trend will find that others end up mimicking or copying them.

That’s how trends work.

It’s very rare for something being done by one person to become popular without others also trying it too.

And it’s not a bad thing, that’s what comes with being ahead of the curve, being innovative or even just being popular.

However, it is worth noting that the one who starts a trend is often not the first to do it.

What’s the use in blogging?

Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging.

There is no set answer, it just depends on what works for you.

If your blog is used to advertise and sell you might find other platforms more advantageous. But if you used your blog to simply just write, I don’t think any other social media platform can quite compete.

It also depends on what you prefer. Some people see a blog as the main focus whilst everything else is supplementary. For others the focus is what is most popular and right now that is Instagram.

The best thing I’ve ever written

When you’re sharing your words online everyday there is very little pressure for what you post to be the best thing you’ve ever written.

If todays words aren’t particularly good, I know that I can always write something better tomorrow or the day after.

Sometimes what I consider to be my some of my best work doesn’t gain the numbers that I think it will or should. Other times, the stuff I’m pretty indifferent about ends up becoming the most popular.

I’ve written posts that I thought were my best at the time only to look back months later and realise it could have been so much better.

And so the idea of my best work is pretty flexible. If in 20 months of daily blogging, this post was the best thing I’d ever written, I have no doubt that I’d change my mind a few months later.

Reminding myself of all this makes blogging every day so much easier.

The problem with jumping on the bandwagon

If you won’t care in a few months time then maybe you shouldn’t care at all.

It’s easy to get swept up what everyone else is doing or whatever the popular thing is at that point in time.

It might even be a great cause, helping people or bringing light to something that matters.

However, I think it’s important to ask yourself why you’re joining in. Is it something you care about or do you just want to be a part of something? Maybe you want to be perceived as someone who cares?

You don’t have to care about everything and you don’t have anything to prove.

You don’t have to jump on the bandwagon.

Your audience might not be on Instagram

When it comes to putting your work out there it’s really important to consider your audience.

I think these days because Instagram is such a popular social media platform, we automatically think that our audience will be on there. We think it’s the only way to find people that are interested in our work.

I think that the issue we sometimes end up having is that we can’t think of any other possible way that we can put our work out or connect with new people. It’s Instagram or nothing.

However, I think it’s valuable to seek out other ways because sometimes the truth is your audience might not be on Instagram.

The people and the work

The idea that what you are doing might not be good enough can be difficult to accept. Especially when that might be the reason why people aren’t supporting your work.

It’s much easier to hide behind the excuse that people just aren’t supporting you because you’re not popular but if it was *insert name of celebrity*, they’d be all over it.

That could be true for some situations but it isn’t always the case.

On the flipside, instead of playing the blame game you could accept that maybe your work needs work.

Instead of feeling frustrated that you aren’t getting enough support take some time out hone your craft, learn something new and improve. Then put your work out again.

If it’s better received great but if not then maybe you need to change the people you’re sharing it with.