Now we all know that podcasts are nothing new but if you’ve payed attention over the past few years you’ll have seen that there’s been an insurgence in podcasts.
They’ve become the cool thing.
Not only are more people listening to them but more people are creating them too.
I think the rise of podasts is down to their simplicty of being a recorded conversation discussing various topics.
A podcast could be one person talking about something for 20 minutes, it could be 3 people discussing dating, relationships and popular topics from social media or it could be one person interviewing different guests each week to talk about the work they do.
Even though many podcasts are now have visual content or perhaps the podcasters have their photos in the logo, the essence of a podcast means there’s no focus on what you look like, instead it’s all about what you say.
Podcasts also require much less effort from the consumer when compared to blog posts or YouTube videos. You can listen on your journey to work, whilst cleaning or cooking dinner, whilst you go for a walk infact you can listen whilst doing almost anything.
In contrast, visual forms of media require more attention. You can’t watch a youtube video whilst driving or going for a walk, you can’t read a blog post whilst doing these things either.
Podcasts can be entertaining and educational. They allow the listener to connect in a way that can’t quite be compared to a blog post or video content.
Hearing someones voice feels personal yet not having visuals allows you to create some distance between the creator and the consumer.
You don’t get swept up in what the person looks like, if you like they’re outfit, if their nails look good etc. These things can end up playing a large role in how content is received e.g. you’re more interested in content because of how the person looks.
But also before we had phones, computers, YouTube, blogs, tv, radio, newspapers, magazines and even letters, we just had our voices. And of course at that point in time they weren’t being recorded and edited but talking is one of the first forms of communications, podcasts tap into that.
Podcasts have been around since the 80s but there was a lot of time when they weren’t popular and definitely weren’t at the forefront of media like they are today.
I believe the popularity of podcasts to be down to the evolution of media, things change. For example, we’re not buying magazines or reading blogs like we used to. I also think celebrities and well known people have also helped the podcasting world grow because they have fans all over the globe that are more than eager to hear what they have to say in a casual setting rather than a formal interview.
Lastly, people building their own small communities from their podcasts. As much as you can have a celebrity podcast with 10,000 listens per episode you can also have hundreds or thousands of podcasts with 5-500 listens per episode. The numbers might not be high but they add up.
The final point is that people have started making money from podcasts, enough to live off of. This draws the attention and curiosity of many people because podcasting is no longer just a fun thing people do but instead a way to earn a living.