Worth the effort

I recently tried something different and it didn’t go to plan. For a short moment I felt annoyed that I’d wasted my efforts but then I caught myself.

Was it not worth the effort to try?

Instead of getting carried away with an unhelpful story, I could choose to look at things differently. So, I acknowledged the effort I’d made and reminded myself that I’d get better with practice.

And that’s it.

It may seems simple and insignificant but, how often have you allowed one thing not working out as intended to bring down your mood for the hours that follow.

Sometimes, I remind myself of something Seth Godin has said many times that’s along the lines of, it’s not fatal, you can try again tomorrow.

And if you aren’t willing to try again, then perhaps you’ve succumbed to your fears or what you were working on isn’t worth the effort.

5 ways to convince people to spend money

I recently got thinking about some of the ways we’re persuaded to spend money. Sometimes it’s things we planned to buy anyway but other times it’s things we actually had no intention of getting or stuff we just don’t need.

Tell them it’s limited edition

If something won’t be around for long they’re more likely to buy it because they don’t want to miss out. In many cases we’d actually rather take the risk and buy it, than not buy it and potentially regret it.

Make then feel like it’s something exclusive

Exclusivity makes people feel special. Similarly to when something is limited edition, when something is or feels exclusive people want it more. It could be as simple as having a special link to a product that you provide to those who sign up to your newsletter. Or it could also be something incredibly expensive that only the wealthy can afford it.

Let them know that it’s worth the cost

When you highlight that something is great value people want to buy it because it seems like it’s worth it. Maybe you highlight where a particular fabric was grown, the treatment of the workers, the minimal environmental impact or how long the product could last. The value that is focused on and highlighted will depend on the type of customer you’re trying to attract.

Let them know that it’s more than worth the cost

This method works well when you’re providing a service but can also apply to certain physical products. There are many things that we purchase that come with secondary value. It could be a cooking class that is worth it because you’re learning a new skill. It becomes more than worth the cost when now you’re more confident to host your friends and family because you now you know your way around the kitchen. It could also be a digital course where what you teach will allow small business owners to attract more repeat customers which will improve their profits.

Make them think it will improve their life

If you play into ideas of what people think is good for them then they’re more likely to buy from you. This is very rampant in the wellness industry but also in fashion. Many people buy items like bags because of signals they want to send and the way they want to be perceived. Going back to wellness, if you can sell someone something that is supposed to be good for them in some way, they’ll feel good even before they’ve used or consumed it. People are often aware if this which is what drives them to buy the thing in the first place.

Free cocktails

There’s a cocktail bar that offers you a free cocktail in exchange for a few personal details when you sign up to the mailing list.

Your name, email and date of birth.

I think it’s interesting that we’re willing to trade this information for a drink.

That drink might cost around $13 which is of course much more than it’s actually worth and if the glass is full of ice, it’s worth even less.

But for the bar it’s clear that giving out a free drink is worth it in exchange for your name, email and date of birth. Once you give them your information, whilst you get a free drink in return they now have permission to send you stuff and it might be stuff you don’t actually want.

More importantly, the free drink can only be redeemed by visiting the bar. So now you have to visit and when you do it’s more likely than not that you’ll also end up paying for drinks once you get you’re free one.

Start valuing your voice

The way that you show up in the world is likely to be imapcted by your confidence and self esteem.

Perhaps you play small and avoid doing things that will draw any attention even though you have ideas and opinions to share.

But the reason you don’t share your ideas is because you don’t value your voice and you don’t believe that anyone else will either. You tell yourself speaking up is for other people.

It’s for people that are better than you. They’re better because they’re older, more experienced, more confident, have higher qualifications, are better dressed and have nicer hair. Sometimes our reasoning makes sense and other times we make excuses.

And so next time you want to say or do something, go ahead even if it feels a little uncomfortable. You don’t need to be ‘better’ than everyone else, you don’t need to be older or more experienced either. All you have to do is say something.

No longer worth doing

When you have any sort of habit or action in your life, it will be helpful to regularly assess whether it is worth carrying on with.

The thing you started doing 2 years or even 6 months ago may no longer be worth doing.

On the flipside, it may be more necessary than ever before.

Understanding whether it is worth it is based on various factors. This includes: whether the pro’s outweigh the cons, if the cost outweighs the inconvenience, if there is a shorter or better way and if your quality of life would be less without it.

The purpose of all this is to ensure that you don’t just keep on doing things that you don’t need to do.

Worth the hassle

Before deciding whether or not to do something it’s worth asking yourself if it is worth the hassle.

Sometimes, we jump in head first because we think we should do something or we feel like we’re supposed to do it.

Instead, I think it’s much more helpful to assess if it’s something that even needs to be done. The last thing you want is to out of your way or go above and beyond for something that you don’t consider worth it or something you will regret agreeing to.

An example could be agreeing to help someone when you’re already busy. Something like that is rarely worth the hassle and being considered helpful for taking on too much and exhausting yourself probably won’t make it any more worth it.

It might be easy but it’s not helping

Right now is a difficult time for a lot of people.

One of the easiest things you can do is read every article, keep up with live news updates online or on TV, scroll social media and panic.

But the chances are those things aren’t actually helping. Knowing the ever’changing stats of cases in countries across the globe is probably not going to bring you comfort or put your mind at ease.

Most people use social media in excess on a normal day but it’s likely that things have been ramped up even further recently.

Seeing people tell you what they think you should think or how they think you should feel might only add to your frustrations, not soothe them.

And so right now it’s worth being a little more intentional about what you’re consuming.

You don’t need to keep up with everything.

Comments worth commenting on

When it comes to race related comments, what’s worth commenting on?

Is it worth the energy it takes to call someone out and explain to them why what they said is slightly (or maybe even highly) concerning?

If it goes well it would probably be worth it but if the other person is adamant that there was nothing wrong with what they said, where do you go from there?

Furthermore, it’s almost as if your race becomes a burden when in certain spaces you realise that people might just be tolerating you but after a drink or two they’ll make a race related comment.

And so let’s take it full circle and ask the question of what comments are worth commenting on?

Turns out there is no set answer.

The path of most resistance

Most of us have things that we want to achieve in this life and some of us are willing to work extremely hard for what we want.

We’ll sacrifice a lot of things and even go through periods or excessive stress or discomfort in order to reach the light at the end of the tunnel.

In some ways it’s like we take the path of most resistance. We know we could live an easier life but we choose otherwise because we’re not just dreamers we’re do-ers.

But at the end of the day, what’s it worth?

Is putting yourself through a great challenge worth it in the hope that you’ll overcome it.

Of course if you make sacrifices and are able to upgrade your life tenfold then you’ll believe it was worth it.

But don’t get caught in believing that you need to struggle to justify your success.