Hot topics

Timing really is everything.

If you want to be current (or even ahead of the curve) you have to be intentional about when you bring up particular topics.

The right time is probably considered to be when enough people are interested in order for your work to gain some traction.

Anytime before that and it’s likely to be overlooked.

Anytime after that and people are no longer interested, they’ve moved on to the next hot topic.

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