I recently realised that I enjoy writing about current events.
One of my most read posts is about Instagram guides, I think I published it a day after guides became available to everyone, it was a hot topic.
If I’d written the post a few days or even weeks later it would have no longer been relevant. Of course the post can be read at any time but it was written for a particular moment in time.
Yesterday, I published a post about Clubhouse. I first drafted the post over 2 months ago and at the time it was over 1500 words, significantly longer than what I would usually post. For various it took a while to make time to edit the post to something I was happy to share.
But, what I noticed was that each time I went through the post, things had changed. Things like the number of users and the other apps that had added an audio feature. I regret not publishing the post sooner as with any hot topic, sooner is always better than later.
I think it’s fair to say that Clubhouse is still very relevant and will continue to be for the months to come. However, the post I published yesterday is very much of the time. That’s the issue you face when writing about hot topics, they don’t always last.
In contrast, the posts I’ve written that focus more around life lessons, career and self-help are what I would consider evergreen. They will be just as relevant today as they will be 12 months from now.