How creatives find their flow

It’s much easier than you might think.

The creative flow or state of being inspired is often held in high regard. It’s put on a pedestal as this magical thing.

People often like to ask creatives about their process in order to understand how they are able to do what they do.

But the thing is, finding your creative flow is just like finding anything else, you have to look for it. It might not be right in front of you and you might encounter a few flows that just aren’t quite right but that shouldn’t stop you from looking.

All of a sudden you’ll find it and your work will change. The good bits will get even better and you’ll have more of those moments where it comes to you with such ease that you’ll look back and wonder if you were in a trance.

And that is all there is to it. You can’t figure out what works without encountering the stuff that doesn’t work.

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