How do you include everyone?
It’s not as simple as black and white although in some cases that might seem like enough. I suppose I’ve learnt and am learning that it’s about having minorities be seen.
Sometimes people make the mistake of being bare minimum. They use a sea of sameness with one person that’s ‘other’ in order to look like they’re being inclusive. In reality they might just be trying to tick a box.
But it’s not always straight forward because when you’re used to only focusing on one type of person, how do you grow away from that authentically?
And then we have to ask the question of what’s authentic anyway and who decides?
I’m online enough to know that everyone is a critic these days and people only need to see a glimpse of something to get the pitchforks ready and call you out.
If a brand went from showing one type of person to a wider variety people will day they’re jumping on the bandwagon or that it’s not enough because what about xyz.
It’s easy to be critical but it’s worth asking yourself if it’s actually helping or if you’re just adding to the noise.
The Daily Gemm 