How do you include everyone?
It’s not as simple as black and white although in some cases that might seem like enough. I suppose I’ve learnt and am learning that it’s about having minorities be seen.
Sometimes people make the mistake of being bare minimum. They use a sea of sameness with one person that’s ‘other’ in order to look like they’re being inclusive. In reality they might just be trying to tick a box.
But it’s not always straight forward because when you’re used to only focusing on one type of person, how do you grow away from that authentically?
And then we have to ask the question of what’s authentic anyway and who decides?
I’m online enough to know that everyone is a critic these days and people only need to see a glimpse of something to get the pitchforks ready and call you out.
If a brand went from showing one type of person to a wider variety people will day they’re jumping on the bandwagon or that it’s not enough because what about xyz.
It’s easy to be critical but it’s worth asking yourself if it’s actually helping or if you’re just adding to the noise.
Or maybe it should be good vs better.
Sometimes better is worse than good but we think that good is enough so we don’t aim for better. The mindset of a Bare Minimum Betty often lies in the good zone.
Because when your bare minimum is good enough why would you do any better.
If you choose to aim for better that could mean a variety of things, a key one being commitment but it’s more than that.
Aiming for better is:
Trying something new that in the words of Seth Godin ‘might not work’
Doing more than you have to
Looking for ways to improve
Offering to help someone else
When doing something new or something that you aren’t familiar with it’s easy to get caught in the anxiety loop of not being good enough.
‘I don’t want to lead this project because I’m not good enough’ or ‘I don’t want to contribute my idea because it won’t be good enough.’
But the irony is nobody is good enough out the gate. The trick is to focus on yourself, on being better than you were last year or even just yesterday.
And then bit by bit you’ll get better and better. And that will always be good enough.