The 2 things you need to make money on YouTube through ad-revenue are 1000 subscribers and 4000 hours of views.
If you’re in it for the short run, the work it takes might not seem worth it.
You might even feel like you don’t want to use your best work on a small audience, especially when you aren’t even earning anything from it. Of course some get lucky with a viral video but that’s not the case for the majority.
However, if you have a long term plan then whilst you are in the process of reaching those 2 milestones you’ll dedicate yourself by creating and putting out good content.
Then, once you start making money from YouTube, that good content can continue.
You don’t need to wait for a big audience to start putting out good work, start as you mean to go on.
Instagram now allows you to turn off the numbers (likes and views) on other people’s posts. I didn’t think much of it until I turned the likes back on.
I found that with the numbers off, I was solely focused on the content. However, with the numbers on, they were the first thing I looked at.
It’s interesting to see how many likes and views the videos and photos get. But, I think it’s easy to get distracted by other peoples numbers instead of just enjoying the content.
I try not to look at the stats very often because I never want to be too attached to the numbers.
Of course it feels great when the numbers are high, when you’re getting lots of likes, comments and new followers. But when the numbers drop and you’re not seeing as many likes or views than you were getting for previous months, it can be disheartening.
One of the only ways to avoid this is to stop focusing on the numbers. Don’t allow the numbers to get you down.
Sometimes it can feel like you’re trying really hard and dedicating time but the numbers don’t reflect that. But, I feel like so often we forget or overlook one of the most important things when it comes to creating something and putting it out.
You have control over how and what you create, then putting it out for consumption. Its the customers, viewers or readers that are in control of the numbers, consuming your work and choosing to pass it on. You might be able to encourage it but ultimately it’s out of your control.
Your job is to create and then put it out there.
It might not get the amount of views you want or it could be loved by millions, that is not something you have any control over.
It’s not your job to try and convince people that your work is good. In fact, you need to learn to be okay with the fact that some people won’t like it.
Focus on creating your work for the people that want it. That might only be a few to begin with but those people are important.
If often goes that the pieces you put the most effort into, spent the most time writing and generally are the ones you put the most heart into are the least popular.
Turns out sometimes your reader won’t be as enamored with the work that you consider to be your best, in fact they may hate it.
And so you may now find yourself with the dilemma of whether you should continue sharing what you consider to be your best work when your readers don’t seem to like it.
For me the answer is yes, your work should be about so much more than simply pleasing the reader.
Just because something isn’t popular, doesn’t mean that it isn’t any good or that it isn’t appreciated.
My favourite thing about this blog is that I’m driven by my commitment to writing more than anything else.
If I write something that gets 1 view, I’m just glad that I committed to writing something another day.
If I write something that gets 102 views, I’m glad that a bigger number of people got to read my words. That is a bonus on top of me committing to sharing something for another day.
When I started this daily writing practice it was not only because I wanted to challenge myself and wholeheartedly commit to something new.
I’m committed to doing the work as a priority, anything that comes along with it is secondary. That mindset makes posting daily 101 times easier because I’m not focused on getting my numbers up or having the most likes, comments or views.
Sometimes you get caught in a loop that you’d rather not be in.
Two people with who see the world differently are likely to end up going round in circles when they try to explain their point of view.
But it’s also important to talk to people that think differently to you. It broadens your awareness and can also help make you more accepting of people that don’t think the way you do. That’s important, or at least I think it is.
Instead of getting caught in a loop of right and wrong or competing to see who can talk the loudest, why not make listening a priority.
And then instead of feeling like you have to prove your perspective, know that your thoughts are valid.
Once you listen and know that you don’t have anything to prove you’re so much less likely to find yourself going round in circles. It really can be that easy.
What great use it is to remember that not everyone is like you. We often approach situations with this underlying thought that we’re right and they’re wrong or tell ourselves that we have to try and convince the other person that we’re right at any cost.
We‘re so convinced it’s what we have to do that we’re even sometimes willing to raise our voices, shout and argue.
But what if we instead acknowledged that it’s okay to think differently and that we are both valid in the perspectives that we hold. What if you accept that this person does not come under ‘people like us’ but instead that there are people like you and people like me.
Someone might even seem just like you on paper but in reality hold totally different views to you as a resolute of the paths that they’ve taken. We shouldn’t berate them for not thinking like us.
Maybe the next time you’re about to try and change someone’s mind remember there are people like you and people like me.
We don’t share the same point of view and that’s okay.