Creating a course and selling it is a great way to make money. Once you make it, there is no cap on how many times you can sell it. Also, unlike a physical product, you only have to make it once. It probably won't make you enough to earn a living but you can make … Continue reading Money for nothing*
50% off something you had no intention of buying. Somehow, the marketers find a way to make that sound appealing to the point where we feel like we're better off spending rather than simply buying nothing at all.
When we think about getting someone to buy something the first is probably that it's a bad thing. Perhaps what comes to mind is a greasy car salesmen or some sort of trickster who will tell lies to convince you to spend money. But what about the other times we buy things based on being … Continue reading Nobody wants to feel like they’ve been duped
A lot of people build personal brands around 'the struggle', being relatable and essentially saying that they are 'just like you' (but a little more visible). People are often drawn to things that they can relate to. It's comforting to see someone also going after the thing that they are working towards. But if their … Continue reading The problem with trying to be relatable
Anyone can make a living selling things if they're good enough at driving sales. It's not about being an 'influencer', having the most followers or being the loudest. Sometimes it's about having something that people want and presenting it to them in a way where they value it enough to buy it. Yet we somehow … Continue reading A convincing sales person
Consumerism is out to get us. Or at least that's how it often feels anyway. I've been noticing emails on my inbox from various retailers with things like last chance, don't miss out, you haven't completed your order (which is super creepy in my opinion). Instead of finding it enticing, I just find it overwhelming, … Continue reading Falling for a scam
Buy it now, before it's too late! So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is. There are so many things to possibly buy and so many deals and discounts to give into. As I scrolled through sites looking for potential purchases I … Continue reading Black Friday: A false sense of urgency