Instagram CV

If someone took a look at your instagram account, what would it show?

Would it help you gain employment in the area you want to work in or is it something you have just for fun?

I think that for many people, especially now with social media which is essentially a CV of sorts, you have the opportunity to show a much wider audience of people what you do. You could be a photographer, writer, creative director, textile artist, chef, singer, life coach or a poet.

You won’t necessarily get hired from Instagram but it can be used to showcase your work, like a portfolio.

11 Ways to make your work more visible and find your audience

They’re out there maybe you just haven’t found them yet.

When putting your work out there it is important to put it in the line of the people you’re creating for. If they right people never see it, how will they find it?

These days it can be easy to fall into thinking that simply having an Instagram account is enough. Of course we can’t deny that Instagram is an incredible useful platform but there are plenty of other things worth doing to find and grow your audience.

I think there are 2 main ways: creating content on more platforms and making yourself visible.

It’s about giving people the opportunity to find you. This is something I’m working on and so this post is as much for myself as it is for you.

Here are some ideas to help increase your visibility and find your audience:

  • Write articles for other sites
  • Create YouTube videos
  • Twitter
  • Start a podcast
  • Attend events relevant to your work
  • Speak at events relevant to your work
  • Create sharable content
  • Talk about what you do
  • Pinterest
  • Host an online event
  • Start a mailing list

Your audience might not be on Instagram

When it comes to putting your work out there it’s really important to consider your audience.

I think these days because Instagram is such a popular social media platform, we automatically think that our audience will be on there. We think it’s the only way to find people that are interested in our work.

I think that the issue we sometimes end up having is that we can’t think of any other possible way that we can put our work out or connect with new people. It’s Instagram or nothing.

However, I think it’s valuable to seek out other ways because sometimes the truth is your audience might not be on Instagram.

Free information

It’s out there, you just have to know where to look.

If you ever have a curiosity, want to learn more or are looking for answers the information is out there.

It’s east to forget that the same thing you use to scroll twitter, watch YouTube videos, double tap on Instagram and swipe on dating apps can be the very same thing to educate you.

In so many cases you don’t even need to ask questions because the answer is only a few clicks away.

Take advantage of that and seek out knowledge on the things that matter to you, simply because you can.

Putting more thought into branding

As much as you might want to focus on other stuff, it will always be worth putting some time into branding. It’s important to think about how things look to an outside eye and understand if you’re able to deliver your intended message.

I’ve always wanted The Daily Gemm (TDG) to be a space with writing and simplicity at the forefront and that’s what I focused on when I started posting to the Instagram account a few months ago.  However, I’ve realised that although the simplicity element works well on the blog, it doesn’t translate the same way on Instagram. I realised that I might need to do start doing things differently.

After giving it things more thought and thinking about the grand scheme and my future plans and aspirations, I came to the conclusion that I wanted the TDG Instagram account to represent my long-term plans as a brand, rather than just to represent this blog.

And so over the past week or so I’ve been coming up with ideas for how I could do things differently in a way that works for me.

One the first things that came to mind was more visual content and more colour. Currently the TDG feed is full of quotes from my blog posts in black and white. But it turns out the ‘just words, no pictures’ philosophy that I have for this site doesn’t fit for Instagram.

On one hand my grand plans for Instagram have come crashing down but on the other hand it taught me a lot. I’ve now gone back to the drawing board and spent time planning and creating things that I’m looking forward to sharing.

Easy access

Blogs, Youtube, Instagram, Twitter, Podcasts and Facebook.

There a tonne of ways to access peoples lives and see what they get up to. You might do it with people you know, strangers or people you used to know.

But I think an important question to ask when checking in on other peoples lives is why?

Why do you need to know what this person is up to, what they’re wearing, where they’re going, what they’re buying, how they’re feeling, who they’re spending time with etc.

Granted, it isn’t necessarily a bad thing. You might be looking at someones outfits for inspiration or maybe you’re just into fashion.

However, I think the problem lies in having access to strangers and people you used to know.

Strangers because having excessive amounts of information about people you don’t know, people that don’t know you exist and people you’ve never met can be unhealthy.

People you used to know because there’s a reason people leave your life and you’re meant to let them go, not hang on by a technological thread (no matter how tempting it gets).

Yes, you have easy access to tonnes of people and it can be a pretty amazing.

But more isn’t always better, sometimes it’s best to just leave it alone.

Is it so wrong to be influenced?

People make careers out of their ability to influence others.

There’s whole branches of psychology and sections of NLP about how to influence and sway people in whatever direction you desire.

In fact people have the ability to make us feel as though we desire the very thing they have to offer and we believe it so much that we follow that feeling.

We spend money on things we’ve been influenced to buy. We follow the lives of strangers who influence the way we live our lives, the places we go, the way we dress and the products we use.

And sometimes it all seems calculated and sleazy.

You start to question if you really want anything at all.

But I can’t help but wonder, is it so wrong to be influenced?

I think the answer is no.

Of course if you’re spending all your money trying to be like someone else buying things you have no use for and generally have no sense of self you might need to take a step back.

But if you were influenced to read a book that taught you something new or opened your mind up to a new perspective, I think it’s okay.

Once I started earning enough money to buy my own things I realised that my purchases were heavily influenced by a variety of factors, not just people.

Often it’s about how we want to feel or be perceived and the person we are influenced by is likely to resonate that.

 

More connected than ever

If you want to reach me you can call, text, WhatsApp, dm on Twitter or Instagram and even catch me on FB messenger.

We’re more connected than ever with regard to the countless channels that are available. So how ironic is it that it seems like as a society we’re more alone than ever.

I think it’s something to do with technology being used to replace actually having face to face conversations. As much as technology can imitate and replicate person to person interaction as Marvin Gaye and Tammi Terrell once sang ‘ain’t nothing like the real thing baby’.

You can go on Twitter and see people interacting all day long but then they’ll tweet about feeling lonely.

I think online connections are great as a supplement but not a replacement. Perhaps we actually need the eye contact, the sound of someone’s voice, the pauses between speech and the sight of another living being.

What do these likes mean to me?

It doesn’t feel particularly good when you upload a picture on Instagram and it gets significantly lower likes than usual. You didn’t post it for the likes but you hoped it would perform as good as usual or at least only slightly lower.

But when your image gets 40% of your average likes, you can’t help but start to question things.

Why is nobody liking my picture?

Did I post at the wrong time?

Was my picture really that bad?

Maybe if I come off Instagram for a little while the likes will be there when I go back to it.

As humans many of us have this habit of attaching meaning and feelings to situations that could be totally neutral. Share a picture because you want to share it and leave it at that.

If you feel some type of way about the numbers of likes you’ve gotten ask yourself ‘What do these likes mean to me?

Often the answer is some form of validation, that what you’ve shared is good enough. Many of us take it one step further and attach that validation to our sense of self.

How to make more time

It’s as simple as assessing how you spend your time and prioritising what matters.

YouTube, twitter, Instagram, Netflix, Amazon prime or maybe even tv are all leeches of time. There’s nothing wrong with them in moderation but how many times have you opened Instagram and found yourself scrolling 30 minutes later with no real recollection of where the times gone.

It sucked away your time and you weren’t even conscious of it happening!

The 2 ways I make more time are
– dedicate a set amount of time each day or week for your project/thing and prioritise it.
– set a limit on how much time you spend watching shows or scrolling media then use all the other time for your project or thing.

Tada, there you have it, more time!