I recently came across an online course that I had no intention of taking but I was curious of what the price would be. It was the kind of course where someone was selling something they had taught themselves to do. I personally thought it was quite expensive and I couldn’t help but wonder the sort of person the course was aimed at.
I knew that people would be interested in the course, it was just a matter of how much someone was willing to spend. I also realised that the person selling the course had created something they could continue making money from in the months and years to come and it would require no more effort.
I got thinking about it more and more and began to think about how in order to charge a price that is considered expensive, you have to put yourself in the position of a leader. You need to be someone with something to teach, someone that people can learn from but also be trustworthy. That’s what makes people feel like what they’re paying is worth it.