Expensive online courses

I recently came across an online course that I had no intention of taking but I was curious of what the price would be. It was the kind of course where someone was selling something they had taught themselves to do. I personally thought it was quite expensive and I couldn’t help but wonder the sort of person the course was aimed at.

I knew that people would be interested in the course, it was just a matter of how much someone was willing to spend. I also realised that the person selling the course had created something they could continue making money from in the months and years to come and it would require no more effort.

I got thinking about it more and more and began to think about how in order to charge a price that is considered expensive, you have to put yourself in the position of a leader. You need to be someone with something to teach, someone that people can learn from but also be trustworthy. That’s what makes people feel like what they’re paying is worth it.

Ideas and reality

The idea of something is often much more appealing than the reality.

When you get caught up in a daydream about life, you’re in control you can make it whatever you want it to be.

You can come up with an idea that is totally impossible in the real world but plays out with ease in your mind.

But when reality strikes, when the thing you’ve been thinking about finally happens, it’s always very different.

It could be owning a designer bag.

You have this idea in your mind that you’ll be happier, that it will grant you some sort of status and that you’ll be more confident.

The reality is that you’re exactly the same, you just have a bag that was super expensive.

We create this fantasy that can only ever exist in our minds which often leads to us just feeling disappointed.

Cheap, easy and accessible

Every once in a while I am reminded of the power of taking a walk in nature.

It is calming, refreshing, relaxing and simple.

If you haven’t done it for a while, I’d recommend it.

You’ll often find that some of the most helpful things are the cheapest, easiest and most accessible. But instead we end up looking to things that are expensive, difficult and challenging to obtain.

I think the reason for this is that we assume that big problems will require big solutions. Or if you’re not ready to work at something, you can use the excuse of the solution being out of reach, something you don’t have access to.

It can be difficult to comprehend that the very thing you need to help make things better, is something you can do right now.

A bad version of a good thing

Arizona Birkenstocks are a classic sandal, there is no doubt about it. They’re ergonomic footwear designed to mould to the shape of your foot over time.

There around  £60 which is not particularly expensive for a good quality pair of sandals. However, when there are similar versions for a quarter of the price it can be tempting to go for the cheaper version.

But the thing about the cheaper version is that it has a few things missing. There’s PVC/PU instead of leather, they’re not as comfortable and they show signs of wear much sooner.

They’re a bad version of a good thing.

That’s the sacrifice you make when you’re constantly looking for the cheaper option.