No instructions, no outcome, just play

Sometimes there is this child-like sense of curiosity or this feeling that you probably had as a child when you just wanted to play.

It’s things like reading a story, having paper and pens to create whatever you like or even a bunch of building blocks. There’s no instructions or a specified outcome that you need to meet and you have nothing to prove.

Once you’re done you can just move on to something else, the outcome doesn’t even really matter. At that age you’re just creating, using your mind and being free. In hindsight you might notice certain things you were good at or enjoyed more but in the moment that wasn’t a priority.

As an adult we’re often focused on the outcome, how good we are (often in comparison to others) and how much money we can make. At times, so much emphasis is put on making money that we’re made to feel like what we do is pointless, worthless and a waste of time if it generates no income.

Expensive online courses

I recently came across an online course that I had no intention of taking but I was curious of what the price would be. It was the kind of course where someone was selling something they had taught themselves to do. I personally thought it was quite expensive and I couldn’t help but wonder the sort of person the course was aimed at.

I knew that people would be interested in the course, it was just a matter of how much someone was willing to spend. I also realised that the person selling the course had created something they could continue making money from in the months and years to come and it would require no more effort.

I got thinking about it more and more and began to think about how in order to charge a price that is considered expensive, you have to put yourself in the position of a leader. You need to be someone with something to teach, someone that people can learn from but also be trustworthy. That’s what makes people feel like what they’re paying is worth it.

Creating a sustainable business

Some of the businesses that have suffered the most are the ones built on bringing people together and having person to person interactions.

On the other hand for the people that have created online businesses they can run from anywhere, it’s pretty much business as usual. They may even be seeing an increase in customers/clients as people look for something to turn to in these uncertain times.

And so now these people that used to run businesses based on people being together are having to re-think their plans.

Asking themselves questions like ‘How can I transform the in person experience to an online experience without a loss of value?’. That could be as a plan to totally move their business to the online world or to be a supplement to their usual income.

An example could be in person one on one coaching, moving to online one on one coaching or group coaching sessions.

A group cooking class moving a to live online cooking class that can also be purchased afterwards.

A baked goods store moving to click and collect or home delivery.

I think the current situation has made a lot of people realise that their are different (and in some cases better) ways of doing things.