Nobody wants to feel like they’ve been duped

When we think about getting someone to buy something the first is probably that it's a bad thing. Perhaps what comes to mind is a greasy car salesmen or some sort of trickster who will tell lies to convince you to spend money. But what about the other times we buy things based on being … Continue reading Nobody wants to feel like they’ve been duped →

5 ways to convince people to spend money

I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money →

The benefits of creating free content

Many of us regularly post free content and some people also use that to lead people to their paid services. Sometimes the easiest way to get someone to value what you want them to pay for is by offering them something amazing for free. They'll either be so enticed that they want what you have … Continue reading The benefits of creating free content →