On one hand you could stick with sharing your work on a blog because that is what you know, are good at and are familiar with. There is a big difference between being closed off to new things and knowing what works for you.
If you’ve been doing it for years, chances are you’ve grown attached. The problem with getting attached is that this can end up clouding your judgement. Instead of migrating or expanding to a new platform, you end up choosing to stick with what you know. You end up doing this even when you know the current way is not working and there are better options out there.
An example of this could be YouTube. If you’ve been doing YouTube for a while and it isn’t going particularly well it probably won’t hurt to give Tik Tok a go. You don’t need to alter your message because it’s on a different platform. Find a way to share the same message whether on Instagram, YouTube, a podcast, or on Tik Tok etc.
Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging.
There is no set answer, it just depends on what works for you.
If your blog is used to advertise and sell you might find other platforms more advantageous. But if you used your blog to simply just write, I don’t think any other social media platform can quite compete.
It also depends on what you prefer. Some people see a blog as the main focus whilst everything else is supplementary. For others the focus is what is most popular and right now that is Instagram.
When it comes to being someone who is creative, puts stuff out there and has ideas to share there is one piece of advice I’ve heard from two people that will never grow old.
It is something worth remembering as things change and develop over time.
The advice is to not become attached to the platforms where you share your work but to use them to your advantage in a way that works for you. Instead your focus should be on the work, the idea or the message.
When you do this, it doesn’t matter where you share your work. It could be on IGTV, pictures and captions on your Instagram feed, Insta stories, IG reels, a podcast, YouTube videos, blog posts, a newsletter, Facebook, or even snapchat.
And when a platform changes or becomes obsolete you can seamlessly shift to something else.
That’s what’s painted at the platforms edge.
I suppose now is the best time to add the disclaimer that this isn’t about jumping.
The message painted on the platforms edge can be used in conversations about the distance between where you are and where you want to be.
The gap is the space between the known and the unknown and I’ve recently found myself in it which is why I thought I’d write about it.
When you transform your life looking it creates space between you and your past self, sometimes to the point where it doesn’t even feel like you, it’s like a whole different person.
You’re now on the other side of the gap looking back.
It’s like when you’re going through a difficult period and can’t see how to make things better. Then weeks, months or years go by and all of a sudden you’re looking back thinking ‘oh, I actually did it!’. You went from hopeless to hopeful from ‘blah to ta-da!’.
But it’s rare that we see the change happening whilst we’re in the gap and it’s hard to see how to we can overcome it from the other side.
The gap is wide.
For anyone looking to change their life the gap may seem too wide. The space in between is full of trial and error, vulnerability, taking chances and commitment. You can’t get to other side unless you’re willing to go through those things.
So if you’re not willing, mind the gap.