Some years ago I created an Instagram account to supplement my lifestyle blog. It was meant to be a place to share photos and tidbits from my blog posts alongside attracting new readers. However, I quickly became focused on hashtags and the number of likes and followers. Overall, I spent more time consuming other peoples … Continue reading What’s the point of Instagram?
Tag: marketing
50% off
50% off something you had no intention of buying. Somehow, the marketers find a way to make that sound appealing to the point where we feel like we're better off spending rather than simply buying nothing at all.
Reasons to unsubscribe from an email list
I recently unsubscribed from an email list. Afterwards, I got thinking about why I did it for that particular brand and why I'd do it in general. We all already get way too many emails and so an additional 5 a week from a company you bought hair products from once and don't plan to … Continue reading Reasons to unsubscribe from an email list
5 ways to convince people to spend money
I recently got thinking about some of the ways we're persuaded to spend money. Sometimes it's things we planned to buy anyway but other times it's things we actually had no intention of getting or stuff we just don't need. Tell them it's limited edition If something won't be around for long they're more likely … Continue reading 5 ways to convince people to spend money
What’s the use in blogging?
Over the past few years with the way that the online world is changing, people are regularly asking whether there is any use in still blogging. There is no set answer, it just depends on what works for you. If your blog is used to advertise and sell you might find other platforms more advantageous. … Continue reading What’s the use in blogging?
Free promotion
Something that you may have observed in almost any field of work is that once momentum starts to pick up, the people that support you or your work will begin to promote you themselves. However, it's not that you no longer have to promote yourself. But what happens is when you build up a network/group … Continue reading Free promotion
Does the customer determine value?
I recently saw some things for sale and my first thought was that I wouldn't buy them. In my opinion the items weren't worth the price they were being sold for. But people were buying the items. Turns out that that even though I didn't value the items at the price they were being sold … Continue reading Does the customer determine value?
Black Friday: A false sense of urgency
Buy it now, before it's too late! So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is. There are so many things to possibly buy and so many deals and discounts to give into. As I scrolled through sites looking for potential purchases I … Continue reading Black Friday: A false sense of urgency
Getting more money for less work
If the service you offer doesn't require you to be there in person then there's a chance you can get more for doing less. Take a coaching service for example. Say you have 8 clients who all have a total of 4 one hour sessions a month costing £55. That's 32 hours a month earning … Continue reading Getting more money for less work
A 17 year old walks into a bookshop in Wales…
That's how the story of how I discovered the person who would become one of my biggest life inspirations begins. This person would go on to help influence the words I wrote, the person I've become and the things that I chose to do. At 17 I liked to think that I was someone who … Continue reading A 17 year old walks into a bookshop in Wales…
The Daily Gemm 