When free is better than cheap

Most people that sell things that are ‘expensive’ also give things away for free.

Maybe you do some sort of one on one coaching but you also do a free weekly podcast or YouTube video. Doing so allows you to make a living from what you do whilst also ensuring that those that can’t afford your services still have access to your work.

Free stuff also allows potential customers/clients to consume your work before deciding whether they consider your product or services to be worth spending money on.

On the other hand you could have it so that nothing is free but instead is either cheap or expensive. However, I’ve found that overtime free stuff can help build trust. Whether it’s buying a book written by someone who has a free podcast or paying for a membership on a site run by someone who regularly shares useful information on social media.

When the stuff is free you take what applies or works for you and pass on the rest whereas if you pay, even if it’s a small amount you’re likely to be much more critical and judgemental.

The thing that has made me buy what a person is selling is when I’ve gotten great value from what stuff I haven’t even paid for. I’d have been much less likely to buy the more expensive stuff if I was already paying for the podcast, blog posts or newsletter etc.

Cheap, easy and accessible

Every once in a while I am reminded of the power of taking a walk in nature.

It is calming, refreshing, relaxing and simple.

If you haven’t done it for a while, I’d recommend it.

You’ll often find that some of the most helpful things are the cheapest, easiest and most accessible. But instead we end up looking to things that are expensive, difficult and challenging to obtain.

I think the reason for this is that we assume that big problems will require big solutions. Or if you’re not ready to work at something, you can use the excuse of the solution being out of reach, something you don’t have access to.

It can be difficult to comprehend that the very thing you need to help make things better, is something you can do right now.