I recently watched a video and found myself in the comments to see how my opinion of the content compared with others. The general gist was that it wasn't informative which I agreed with. But then I realised that I was misunderstanding the content. The purpose was not to inform but to entertain. It was … Continue reading Understanding content
Category: Social Media
7 types of people to unfollow on Instagram
I regularly update who I follow on Instagram. I do this because I understand that even if it is only in a small way, who I follow impacts me. Social media can have you invested in the lives of strangers, influence you to waste money on things you don't really want and serve as an … Continue reading 7 types of people to unfollow on Instagram
Creators and consumers
One thing I have observed over the years is that there is a very clear difference between being a creator and being a consumer in the online space. It is first worth noting that all creators consume and all consumers create. However, the title you choose or align with most is based around what you … Continue reading Creators and consumers
The benefits of creating free content
Many of us regularly post free content and some people also use that to lead people to their paid services. Sometimes the easiest way to get someone to value what you want them to pay for is by offering them something amazing for free. They'll either be so enticed that they want what you have … Continue reading The benefits of creating free content
The problem with trying to be relatable
A lot of people build personal brands around 'the struggle', being relatable and essentially saying that they are 'just like you' (but a little more visible). People are often drawn to things that they can relate to. It's comforting to see someone also going after the thing that they are working towards. But if their … Continue reading The problem with trying to be relatable
None of it matters as much you think it does
Facebook, Instagram and WhatsApp are all so heavily integrated into our daily lives that to be without them (even just for a few hours) is difficult. Suddenly, you're having to figure out what to do with your time instead of spending it scrolling. Conversations that have been going for days or even weeks have now … Continue reading None of it matters as much you think it does
3 small ways to change the way you use social media
Social media plays a significant role in many peoples lives. However, when used in certain ways it can come with negative implications such as wasting time, unnecessary feelings of jealousy and distracting you from what you really care about. Here are 3 small ways to avoid or at least reduce those negative implications whilst still … Continue reading 3 small ways to change the way you use social media
The content and the audience
I recently read an article about how much various influencers get paid. The majority of the people were twenty something but the numbers of followers ranged from a few thousand to a few hundred thousand. What I've found to be interesting is that when paying an influencer to create content you're paying for 2 things: … Continue reading The content and the audience
Why are you online?
There was once a time where we would tune out of 'real life' and go online. These days many of us live online and tune out to experience 'real life'. We go from Instagram to Twitter to YouTube to Amazon to clothes shopping to reading articles to watching webinars. Not necessarily in that order and … Continue reading Why are you online?
What’s in a (brand) name?
Clubhouse.io (a project management platform) recently announced that they would soon be changing their name to Shortcut. I think a big reason for this was to not be confused with the audio based social media app also called Clubhouse. My initial thought was that changing the name was risky because even if nothing else changes, … Continue reading What’s in a (brand) name?
The Daily Gemm 