Don’t check the stats

It’s easy to fall into thinking that having access to and analysing the numbers will improve your work.

But sometimes it just makes you miserable.

When you sacrifice what you want to do with what will make the numbers go up you’re less likely to be satisfied with the work you produce.

If you focus on producing work that will make the numbers go up but instead they go down, you’ll be even less satisfied.

Sometimes the numbers are helpful when they give you information about what is or isn’t working.

But other times, they’re not worth checking at all.

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