Over the past few months I've found myself really interested in newsletters. Many of the blogs I used to regularly read are now sites I check out every once in a while or have just forgotten about altogether. People don't blog (or read blogs) like they used to and the sort of blog content that … Continue reading The first 10 subscribers
Tag: email
Sending emails to your mailing list
When sending emails do it from a place of generosity. How will this benefit the receiver? As much as you may want to generate sales, bombarding a customer with emails is a poor tactic. It doesn't make a person want to read the emails let alone make a purchase but it might lead to them … Continue reading Sending emails to your mailing list
Order status update
I recently placed an online order from a beauty retailer and one from a fashion retailer. Both orders were delayed and the companies handled things totally differently. One company handled it by providing regular email updates on the status of my order, to apologise for their delay and assure me that I'd receive my parcel … Continue reading Order status update
Free cocktails
There's a cocktail bar that offers you a free cocktail in exchange for a few personal details when you sign up to the mailing list. Your name, email and date of birth. I think it's interesting that we're willing to trade this information for a drink. That drink might cost around $13 which is of … Continue reading Free cocktails
The Daily Gemm 